Advertising and Reebok - 6354 Words

Integrated Marketing Communication Assignment On Submitted By: Shivani Mehra 08bs0003152 KAOS Member Table of Contents 1. Overview of The Sector 1 2. Introduction 3 3. Analysis of Reebok Taglines and Logos 6 4. Market Segmentation and Positioning 10 5. Reebok Product Mix†¦show more content†¦The Indian footwear retail market is expected to grow at CAGR of over 20% for the periods spanning from 2008 to 2011. Footwear is expected to comprise about 60% of the total leather exports by 2011 from over 38% in 2006-2007. Presently, the Indian footwear market is dominated by Men’s footwear market that accounts for nearly 58% of the total Indian footwear retail market. By products, the Indian footwear market is dominated by casual footwear market that makes up for nearly two-third of the total footwear retai l market. The Indian footwear market scores over other footwear markets as it gives benefits like low cost of production, abundant raw material, and has huge consumption market. The annual domestic consumption of shoes in India is 1.1 billion pairs and it is estimated that the footwear market is around Rs 10, 000 crore and will grow at 10% pa, this offers great opportunities for a company like Bata to expand. MNC Brands Sold in India are sold Adidas, Aldo, Bally, Clarks, Ecco, Florshiem, Ferragammo, Hush Puppies, Lee cooper, Lloyd, Marks amp; Spencer, Nike, Nine West, New Balance, Reebok, Rockport, Stacy Adams, Levi Strauss , Lee Cooper, Puma, Bata. Indian Brands sold in India are Red Tape, Liberty, Khadims, Lakhani, Metro, Action, Provogue, ID, Mamp;B Footwear, Firangi Reebok: Reebok India commands a 51% market share in the premiumShow MoreRelatedMarketing Concept Of Marketing Concepts1131 Words   |  5 Pagesproduct that I choose and love is Reebok [shoes]. In this Reebok company I talk about a Promotion of a product that how a company promotes his brand. Vision statement: Continue bring inspiration to present and future athletes, while maintaining the company standard of quality for its product. Mission statement: At Reebok, we see the world a little differently and throughout our history have made our mark when we have the courage to challenge conventions. Reebok creates products and marketing programsRead MoreMarketing And Brand Positioning Of A Mixed Martial Arts ( Mma ) Star Essay1269 Words   |  6 PagesIntroduction This article is about Reebok hoping to take advantage of the Mixed Martial Arts (MMA) star, Ronda Rousey s domination in the Ultimate Fighting Championship (UFC) to revive its struggling business by securing a partnership with her. The main issues that will be analysed are concentrated marketing and brand positioning. Concentrated Marketing Targeting is a crucial skill for any marketer. They are told that in order to achieve effective marketing, one has to identify a target market andRead MoreReebok Ad Campaigns1739 Words   |  7 PagesREEBOK Introduction: Reebok is the oldest running shoe company, having been started by a cobbler in the UK in the 1890s. Capitalizing on American Paul Fireman’s foresight into the dance craze, aerobic craze, and later the rise of casual street basketball shoes, Reebok quickly became the number-one selling running shoe, easily beating and staying ahead of the then near-15-year-old Nike. In 1988, Reebok launched its first brand campaign, U.B.U. (ie, Reebok lets you be you). However, it went up againstRead MoreCase Study : Western Canadian Shoe Association1322 Words   |  6 Pagesmust understand the market’s needs to ensure the success of their businesses. Such information can be gained through research. The industry that will form the basis of this paper is Western Canadian Shoe Association. The three brands under study are Reebok, Adidas, and Nike. Objectives The purpose of this study is to explore three companies by focusing on how the brands have been performing as well as what the customers and other stakeholders are saying about the different brands. This study will alsoRead MoreMarketing Analysis : Athletic Footwear Purchases1312 Words   |  6 Pages Athletic footwear purchases by gender in the U.S. from 2007 to 2014* Chart 2: Source (Statista, 2015). Consumer purchases of sports footwear in the U.S. from 2002 to 2015 (in billion U.S. dollars)* Chart 3: Source (Statista, 2015). â€Å"Reebok purchasers showed tendencies that indicate a busy, go-getting type of personality. For example, they were more likely than average to be intensely work-centered (124), approval seeking (118), informed (114) and into health management (110)† (PackagedRead MoreAdidas: Will Restructuring Its Business Lineup Allow It to Catch Nike?1072 Words   |  5 Pagesand TaylorMade-adidas-Golf, while others business units then divested to Amer Sports Corporation. In October 2005, the company looks the opportunity to strengthen its business focus on footwear, apparel and golf equipment by announcement to acquire Reebok International Ltd. for â‚ ¬3.1 billion ($3.8 billion). The new acquisition would increase Adidas’s annual revenues to nearly â‚ ¬9 billion and give the company much stronger presence in North America, which accounted for 50% of global sporting goods marketRead MoreUnder Armour Essay1001 Words   |  5 Pagesof the strength of competitive pressures stemming from rivalry among Under Armour, Nike and Adidas-Reebok? The Rivalry among competing sellers of sporting goods such as Under Armour, Nike, and Adidas-Reebok is strong and likely to intensify. The rivalry among sporting good sellers of energy will keep growing and will become stronger in coming years. Under Armour. Nike, and Adidas-Reebok have similar or competing product offerings and that is why competition among them is so high. If theseRead More Sports and the Business World Essay1266 Words   |  6 Pagesbeen taking a different approach. Most teams will advertise there big sports star in trying to have people buy there gear, buy tickets, or simply support their team. But the most effective way to market your team is getting to the kids first. In advertising for a younger generation, you will tie the kids in more at an earlier age and hopefully will stay with the team throughout the years. nbsp;nbsp;nbsp;nbsp;nbsp;Reaching tomorrow’s fans, teams seek long-term benefits from marketing to kids andRead MoreNike Marketing Strategy Review1044 Words   |  5 Pageswas simple: Provide high-quality running shoes designed especially for athletes by athletes. Knight believed that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. Without much cash to do any advertising for his products, Knight crafted his grass roots philosophy of selling athletic shoes: Speaking to athletes in their language and on their level; sharing their true passion for running; and listening to their feedback about his products andRead MoreA Advertisement For Reebok s Sports943 Words   |  4 PagesThis advertisement, for Reebok, shows six pictures of J.J. Watt pulling weights behind him while running in a football stadium with fire behind him. On the bottom of the advertisement is the text, â€Å"PUMP TO FIT. FIT TO IGNITE.†. In the center of the advertisement is a concrete sidewalk with football turf on both sides and Reebok Zpump tennis shoes in the middle of the sidewalk, displaying the little round pump button on the tennis shoes. The thesis for this ad is: Wear these tennis shoes and you will