Thursday, October 31, 2019
Creative ideas Assignment Example | Topics and Well Written Essays - 500 words
Creative ideas - Assignment Example David Bornstein (2004) argues that the success of a business does not depend upon the how well it is runned or how well it is managed but depends on how well it serves the customers. Every business idea should serve to fulfill the needs of the immediate consumers. Many people have put up business for fashion clothes for the young generation. I will start up a page on facebook that will advertise the best shops to go shopping. Having as many likes as possible will lure the business to advertise their products on my facebook page and in return, I will enjoy profits. 90% of the young generation visit facebook on daily basis and therefore products advertised on this page will have many viewers and therefore many buyers in the end. Many students own laptops and use them to aid their study. However, there are few repairers of the machines in campuses. Students are forced to go into towns looking for people to repair their machines. Setting up a computer repair centre in school will solve this problem. I will employ computer repairers to do the repairs. Due to the high numbers of customers, the business will realize many profits. The centre will not only repair but also service the machines. For establishment of each company, the government requires that the members draft a constitution. Drafting a constitution for a company has hindered many companies from establishing themselves. I will establish a company that will offer the service of making a constitution for people who want to register their companies. This will help many people who are challenged by the task of writing a constitution. Many companies are willing to advertise their products or services to the students in campuses but lack the forum to do so. There has not been a person to link them to the students. I will establish a company that will help connect the advertisers and the students. A company
Tuesday, October 29, 2019
What aspects of speech perception and preverbal communication prepare Essay
What aspects of speech perception and preverbal communication prepare infants for language development - Essay Example Language acquisition is partly learned and partly innate as infants interact with the people around them and their environment. For some children, picking up a language is the easiest thing in the world, but for others it is the hardest. Many factors are responsible for this such as genetic factors and factors relating to our family background, experiences and exposure. Tiny tots pick up the language without any formal training just by listening and practicing. They often surprise us with their use of words and phrases and often leave us wondering as to who taught them. For a child learning a language comes naturally by instinct. It doesnââ¬â¢t need to be taught, but nurtured and groomed. There is an ongoing debate about whether the human language gradually evolved from more primitive forms of communication like shouts, gestures or calls or whether the language feature is something unique to all humans. As Leaky (1994) states that ââ¬Å"language is a defining point in human prehistoryâ⬠, it is evident that language evolved. But the question is, did language evolve early, during the evolution of humans? Chomsky advocates that, ââ¬Å"evolved as an ability that arose as a consequence of the growing brain and therefore appeared late in our evolutionâ⬠. According to Tomassello 1999, the distinct feature of joint attention is what distinguishes us humans from apes. Therefore, the evolution of language is inextricably linked to joint attention. It is this feature that helps us to acquire knowledge and use it not only for communication but in the description of abstract things which are not within our reach. Primates are not capable of joint attention and therefore cannot learn a language well. The manner in which you engage a child would determine the path of how language learning takes place in a child in his formative years from one to five. This is a very exciting period you can really enjoy listening to a child. Talking
Sunday, October 27, 2019
Impact of Health and Safety Practices in Healthcare Work
Impact of Health and Safety Practices in Healthcare Work Introduction The cases study focuses on the failings in a private hospital due to the non-compliance of health and safety that led to the death of one staff and seriously injuring another. These failings have led to negative impacts on the employees who were affected, the family members and friends of those who affected and the organisation who failed to comply with the health and safety regulations. The impact of the failings on the employees and their relatives Financial In the case study the first employee was financially affected by the failings of the organisation to comply with health and safety regulations. The first employee to be injured by the faulty equipment suffered from third degree burns to their arms. Third degree burns are the most severe burns, which require treatment. (Getty Doyle and George Doyle, 2014) Depending on how badly the burns have affected the function of their arms, the employee will suffer further loss if they have to retire from their job. This will prevent them from bringing in income to support their responsabilities such as family; pay for addition treatment that they may also require in future. It must also be taken into consideration that this employee may never find employment again. If this is the case the individual will either have to depend on their support network or look for other sources of income such as benefits (GOV, 2015). This will also place the family members and relatives of the employee under press ure, having to take on some of the financial responsabilities of the employee not working and having to support them when they may already have their own needs and responsabilities to take care of. Likewise, the second employee to suffer from the non-compliance of health and safety lost their life due to the severity of the incident. This will place a burden and great strain on the family members of the employee. They will have to spend money paying for funeral costs, debts left behind from the person and taking responsibility for any other costs left behind (Cordon et al, 2008). Moral During and after the incident experienced by the first employee, they suffered from pain and will go through trauma of their experience (Osullivan, 2012). Despite the employee reporting the incident it was not taking into consideration that the equipment was unfit to use and the staff member themself was blamed for mishandling the equipment. This in it self was unacceptable as the worker had already suffered without feeling like the incident was their fault. The second employee has lost their life which can not be fixed or replaced, due to the failing of the organisation and the incident that took place could have been prevented had the correct health and safety measures been implemented and practiced. The purpose of health and social care is to prolong life and delay death (McDermid and Bagshaw, 2009) Physical and health implications The first employee to suffer from the non-compliance of health and safety by the hospital, experienced pain and trauma. The physical effects of the incident can also lead to depression and loss in self-confidence due to the change in his appearance. As mentioned, third degree burns are the most severe burns and from this the employees nerves are damaged affecting the way they are able to carry out activities (Getty Doyle and George Doyle, 2014). The health implication to the second worker was that they did not survive the incident, as so therefore that was the end result on their health. The organisation Financial After investigation from the Health and Safety Executives (HSE) and police, it was found that the responsibility of the failings would fall onto the hospital because of the negligence, having no adequate maintenance of equipment and staffs were not trained to a satisfactory level to use the machine. The private hospital will suffer financial loss and have the financial responsibility for the workers who suffered. If the employee who suffered from the third degree burn was to have financial costs to pay for their treatment and any after effects such as depression, it will become the responsibility of the organisation, as it is their fault that this employee sustained those injuries. All organisations have employers liability insurance which will cover these costs, if the organisation failed to have this then they would be breaching the law BBC, 2000) After the imprisonment of the managing director and around one hundred members of staff involved in the incident, the private hospital will lose out on production costs. The organisation will also have to make it a priority to recruit new staff; pay for training and change the way health and safety is implemented and monitored in the organisation. As well as this financial implication the hospitals reputation will also be put on the line due to their negligence, preventing the registration of new clients and also putting off potential staff. Legal Due to the incident being the fault of the hospital, they will be required to pay compensation to the employee who suffered third degree burns. The compensation can be to cover the cost of loss of income and pain caused by the injury (Morris, 2013).à Compensation will also be paid to the family members of the worker who lost their life. This is because of the financial costs they will have and to help support any dependents of the worker. Due to the outcome of the investigation the managing director of the private hospital and almost one hundred members of staff at that hospital were given a sentence of twelve months in prison. This is a form of legal prosecution for their failings and lack of responsibility. Moral When the first incident took place the worker reported it to the hospital. They passed it off as being the workers fault and kept the faulty machine in used for staff, which led to the death of the second worker. Had the organisation followed policies and procedures to monitor equipment and acted on the first incident, the death of the second worker could have been prevented. This shows a lack of care, respect ad consideration for their staff. Conclusion It can be seen how the impact of non-compliance with health and safety measures, policies, procedures and regulations has led to implications on the workers and their family members. Had the hospital followed the health and safety measures, the death of the worker could have been prevented and it could have also prevented all the loss the hospital had to incur due to negligence by a large amount of their staff. 3.2 Analyse the effectiveness of health and safety policies and practices in the workplace in promoting a positive, healthy and safe culture Introduction In my previous employment working as a Support Assistant, there were different policies and practices used to promote a positive health and safety culture. This was achieved through communication, training, providing staff with feedback and reporting health and safety concerns to management. Systems for communicating information and consulting with staff The first practice was to share information on health and safety through different methods of communication. Those methods include appraisals, newsletters, meetings, emails and posters. From my experience I found meetings to be one of the most effective methods used by managers and high level professionals of the organisation to communicate and consult staff. This is due to meetings allowing all levels of staff to make contributions and share their own experiences on health and safety. It also gives professionals the opportunity to communicate and interact directly, minimising the chances of barriers to communicating important information. During each meeting minutes were used to keep records of who attended meetings, what was discussed, what contributions were made and what actions were to be taken on health and safety. This promoted positive health and safety Despite meetings being a way to promote positive health and safety culture in my organisation, some staff failed to make positive contributions and did not achieve the actions that were noted in the minutes. This would often set back the team. For instance, we found that a number of customers who used the service were high risk and staff such as myself bought this up during the team meeting and came up with the solution to make a record of these customers so that we can have the right health and safety measure when they used the service. However, some staff did not take the time to identify the staff, putting others staff and customers at risk. Systems for reporting concerns and addressing feedback Other practices and policies for promoting a positive health and safety culture in the organisation I worked for are systems for reporting health and safety concerns and management addressing feedback from staff. My organisation used meetings and staff surveys. During the team meetings, managers would give feedback to staff about their concerns about health and safety and also took into account the proposals made to staff about methods of improving health and safety in the organisation. Like previously mentioned meetings was an effective system used as what was discussed was recorded as evidence as well as having the whole team present to ensure that everyone was aware. Myself and other staff also had the opportunity to speak directly with managers about our concerns and what the correct procedures were on dealing with health and safety concerns. Although, it was difficult to discuss with one of the managers, this way also meant that the discussion was not recorded and on some occasi ons that manager was not very supportive or active in given staff feedback. Surveys were also provided by other levels of the organisation, which gathered information from every member of staff in the organisation, once the surveys were complete the two-team managers, and the senior manager would give feedback during the team meeting. Training in health and safety Training is another system that was used to promote positive health and safety culture in my organisation. There were multiple forms of training such as distant learning training online and attending training days at a training centre. On my first day of employment I had induction training which introduced me to the organisational structure; fire evacuation plans and fire exit locations; health and safety kit location and the appointed first aider and was given the files introducing me to the customers I would be responsible for. I was given access to an online portal containing the policies and procedures of the organisation such as lone working and Data Protection Act 1998. I had to undergo further training on specific health and safety needs of the customers such as Managing Aggression and Domestic abuse. The training that staff received by the organisation promoted positive health and safety culture as it managers supported staff in selecting their training so that it was focused on the needs of the customers they were providing services for, preventing them from being overloaded with irrelevant information and so that their time was allocated accordingly. Staffs were also required to give feedback at the end of each training session to make contributions to the way that training was provided and if they felt that any changes could be made to improve the training. Conclusion Despite meetings being an effective practice to promote a positive health and safety culture in my organisation, it can be seen that the contribution of staff plays an important role in how positive the health and safety culture is. I also felt that during my experience the way managers and senior professionals in the organisation dealt with addressing feedback from staff was not very effective, despite it increasing staff awareness on health and safety and also increasing their contributions on managing health and safety in the organisation. 3.3 Evaluateà ownà contributionsà toà placingà theà healthà andà safetyà needsà ofà individualsà atà theà centreà ofà practice. Introduction During my experience working as a Support Assistant, I worked with vulnerable customers in the community that needed support for Money; Benefits, debts and rent arrears; Health emotional, physical, substance misuse, sexual; Employment and education; Housing; Loneliness and isolation. (GOV, 2015) In the organisation I worked for it was imperative to place the health and safety needs of the individuals who used the service at the centre of practice. My responsibilities as a Support Assistant that placed the health and safety needs of individuals at the centre of practice My main responsibilities as a Support Assistant in relation to placing the health and safety needs of individuals at the centre of practice, was to work in partnership with other services to provide support to the customers in order to support them in maintaining their accommodation, support them to find accommodation and live independently at home and in the community. I was good at complying with my responsibilities as I actively worked well in multi-agency and multi disciplinary teams, using effective communication, respecting different knowledge, skills and expertise as well as making positive contributions to team work. I executed my responsibilities well always making the individuals the focus of my care and ensuring that through all support provided was for their needs. There were multiple aspects that made it difficult to place the health and safety needs of individuals at the centre of practice, one of those aspects being shortage of staff. During my employment there were periods of high staff turnaround, due to problems with management. This meant that I would have to take on more cases of customers and having to manage a high workload of complex cases. I was still expected to manage my time effectively and work within the same time frames, which I found difficult. I also feel that this limited my ability to placing the health and safety needs of individuals at the centre of practice. My training as a Support Assistant to placeà theà healthà andà safetyà needsà ofà individualsà atà theà centreà ofà practice On starting my employment I was given an induction training on the organisation as a requirement under the Health and Safety at Work Act (HASAWA) 1974. (GOV. 2012) Some of the training that I received based on the health and safety need of individuals were on The Data Protection Act 1998 which also incorporates confidentiality; Lone working policy and procedures; Fire; Safeguarding of Vulnerable Adults (SOVA); Violence and Aggression policy and procedures; Carrying out risk assessments; Gifts and Gratuities policy and procedures; The Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 2013. During my employment as a Support Worker I attended the training that was chosen by my team manager, to meet the health and safety needs of the individuals using the organisation. Throughout my employment I used my knowledge from training to deal with practical situations. This allowed me to put the needs of individuals at the centre of practice. However, a limited amount of the training required for placing the health and safety needs of individuals at the centre of practice was not available to me as a support worker. Despite this I was able to use my previous experience in health and social care to manage health and safety in order to place the needs of individuals at the centre of practice. For instance, part of my responsibility to placing the health and safety needs of individuals at the centre of practice was to partner up with Support Workers to attend home assessments of the customers. These home assessments involved carrying out risk assessments, asking the customers questions and actively listening to them. à à à à à à à à à à à à à Risk assessments were used to identify the needs of the customers, which through my work I would help to support through working in partnership and with other agencies. Despite training allowing me to contribute towards placing the health and safety needs of individuals at the centre of practice, I found that it was not always effective in every situation. Although training is a form of preparation for health and safety measures, real life situations vary and I had to be able to gain experience in dealing with health and safety through my practical work. My interactions as a Support Assistant with individuals, groups and agencies As a Support Assistant I was required to work with individuals, groups and agencies. I interacted with individuals (customers) in accordance with the organisation policies I used the person centred approach of promoting individuals right to make choices and informed decisions in order to place their health and safety needs at the centre of practice. In order to achieve this I used effective communication skills of listen, being empathetic, clarity, feedback and using appropriate communication methods for the individuals needs (Doyle, 2016). As well as using effective communication I worked in the community to meet individuals at their homes for those with physical and mental needs and upon the request of customers. However, on some occasions my interactions with some of the individuals could have been better. For instance, during an interaction with a customer who wanted permanent housing he became aggressive because he was not getting what he wanted from the service being provided. The customer did not feel that his individuals needs were being met by the service. However, he failed to understand that there was a registration process that was required to gather his information including a risk assessment and needs assessment to be able to meet his needs. During this interaction I feel that I could have been assertive, which would have allowed me to minimise his aggression and interactive with him more effectively to place his health and safety needs at the centre of practice. My interactions as part of a group were one of my strengths that allowed me to make a positive contribution towards placing the health and safety needs of individuals at the centre of practice. The team had a good relationship, which allowed continuous interactions through meetings, group discussions and general discussions on how to promote the health and safety of individuals. During group interactions I was able to contribute my ideas, experiences and knowledge which was always taken into consideration and also interacted with the group to gain information and knowledge and skills that would help me to making more and improved contributions to placing the health and safety needs of individuals at the centre of practice. As effective as my interactions were, the interactions with agencies were not always very effective and made it difficult to place the health and safety needs of individuals at the centre of practice. As mentioned, part of my responsibilities were to work in partnership with other services and agencies, so good interaction was crucial. However, for interactions to be effective and beneficial it requires the cooperation and participation of both parties. From my experience I put full effort into interacting with other agencies, using different methods of communication to interact with the agencies if for any reason they were not available. This included sending emails using Information Communication Technology (ICT), writing letters, making telephone calls and attending the organisation directly. I exhausted all efforts especially when the health and safety needs of the individuals were high. On many occasions the organisations did not interact with me. This was often for many reasons such as having other priorities, having other workloads apart from working with the individuals from my organisation and some agencies were just uncooperative for their own needs. Poor and ineffective interaction meant that the health and safety needs of individuals were not always put at the centre of practice despite my contributions. Conclusion I believe that the contributions I made to placing the health and safety needs of individuals at the centre of practice was done to the best of my ability and for me this was a priority due to the vulnerability of the customers who used the services. This was achieved by encouraging customer involvement; using my training to manage health and safety; complying and following organisational practices and using my communication skills to interact with individuals, groups and agencies. I found that despite the contributions I made to placing the health and safety needs of individuals at the centre of practice there were factors that limited my contributions and made it difficult to effectively achieve such as bad partnership relationships, some interactions being limited due to poor partnership working and some training not being accessible. References BBC. 2000. Personal injuries: How they pay. Available at: http://news.bbc.co.uk/1/hi/uk/687987.stm (Accessed 7 March 2017) Cordem et al. 2008. Financial Implications of Death of a Partner. Available at: https://www.york.ac.uk/inst/spru/research/pdf/Bereavement.pdf (Accessed 7 March 2017) Doyle, A. 2016. Top 10 Communication Skills for Workplace Success. Available at: https://www.thebalance.com/communication-skills-list-2063779 (Accessed 28 February 2017) Doyle G and Doyle G. 2014. Burns: information on first, second and third degree burns and how to treat them. Available at: http://www.netdoctor.co.uk/conditions/accidents-and-first-aid/a5366/burns/ (Accessed 7 March 2017) GOV. 2012. Health and safety training. Available at: http://www.hse.gov.uk/pubns/indg345.pdf (Accessed 28 February 2017) GOV. 2015. Key Support. Available at: http://www.haringey.gov.uk/housing/housing-related-support-supporting-people/housing-related-support-services-and-charges/key-support#problems_and_issues (Accessed 28 February 2017) GOV. 2015. Industrial Injuries Disablement Benefits: technical guidance. Available at: https://www.gov.uk/government/publications/industrial-injuries-disablement-benefits-technical-guidance/industrial-injuries-disablement-)enefits-technical-guidance (Accessed 7 March 2017) McDermid R and Bagshaw S. 2009. Prolonging life and delaying death: The role of physicians in the context of limited intensive care resources. Available at: https://peh-med.biomedcentral.com/articles/10.1186/1747-5341-4-3 (Accessed 7 March 2017) Morris, I. 2013. Your rights after an injury at work and how to claim compensation. Available at: https://dircect2compensation.co.uk/articles/work-accidents/your-rights-after-an-injury-at-work (Accessed 7 March 2017) Nickle, B. 2013. The Train Drain: Why training may not be the solution. Available at: http://www.leanhealthcareexchange.com/?p=3154 (Accessed 28 February 2017) OSullivan, T. 2012. Workplace Trauma Can Trigger PTSD. Available at: http://www.lhsfna.org/index.cfm/lifelines/june-2012/workplace-trauma-can-trigger-ptsd/ (Accessed 7 March 2017)
Friday, October 25, 2019
Important presidential elections :: history
Important presidential elections Some of the most important presidential elections 1812 The election of 1812 consisted of a battle between James Madison, and De Witt Clinton. Madison had represented both Democratic and Republican beliefs, while Clinton was a Federalist. James Madison was born in Port Conway, Va., on March 16, 1751. A Princeton graduate, he joined the struggle for independence on his return to Virginia in 1771. He had been an active politician in the 1770's and 1780's. He was greatly know for championing the Jefferson reform program, and in the Continental Congress. Madison, in collaboration, had participated greatly in the, Federalist, a paper who's main purpose was to ratify the constitution. Madison first became president in 1809, when he bested Charles C. Pickney. He had led the U.S. in a very unpopular war, in which the U.S. hadn't been prepared for...the War of 1812. De Witt Clinton was a Federalist, who's main purpose of the election was to get the U.S. out of a war in which he felt was very unnecessary. DeWitt held every major elective office in New York between 1797 and 1828--assemblyman, senator, mayor of New York City, lieutenant governor, and governor. He was a philanthropist and patron of the arts and science and, as canal commissioner, championed construction of the Erie and Champlain canals. The method in which these candidates received nomination was by the Electoral College, or by King Caucus. The idea of political conventions had not been present at this time. There were no third-party candidates in this election. The major issue of this election was the War of 1812. The War of 1812, or "Mr. Madison's War", had been very unpopular among different sections of America. Mainly the ship owners in New England. The war was supposed to protect. This war was supposed to help their shipping, but instead, it had kept them from trading and making money. The winner of the election of 1812 was James Madison. Madison collected 128 electoral votes, while Clinton received 89, and the number of "No Votes Cast" was 1. The Vice-presidential candidate, who won the election was Elbridge Gerry, who received 131 electoral votes, while Jared Ingersoll received 86. There was no record of the number of popular votes for this election. My opinion of why Madison had won the election is because he had led the country into the War of 1812, and therefore, he should be allowed to fight it.
Thursday, October 24, 2019
UNlQLO-Hong Kong Essay
Introduction: This essay sets out to strategically analyze UNIQLO which IS a new Japanese ca wear brand invest in Hong Kong. I will analysis UNIQLO internal factor and external factor. After that, I will recommendation some area of digital marketing to UNIQLO Company background: UNIQLO is the well-known casual clothing brand in Japan, and to Show footprints across four continents, 17 places. UNIQLO is mainly developing theâ⬠business market in Asia such as Hong Kong, Taiwan, China, Korea and Japan. In a few years, UNIQLO upgrade to the worldââ¬Ës fourth largest casual wear brand, just behind ZARA, H&M. and GAP. Also, Giordano is the main local competitor of UNIQLO in Hong Kong. In 2005, UNIQLO started to invest in Hong Kong. They open the first branch in Tsim Sha Tsui. Today, UNIQLO is one of the popular brands in Hong Kong where have 22 branches. Many teenagers or student will buy their clothes because. there have many types of clothes such as T-Shirt, coat, jacket, sweater and jeans. Internal analysis: Business Model UNIQLO is a business to customer (B2C) company, as their company philosophy is MADE FOR ALLââ¬â¢. They want everyone can wear the best quality casual wear. So their product lines divide to man, woman, kids and baby. Also, UNIQLO products have different series such as casual wear, formal suit, underwear and sportswear. They want customer can purchase their clothes more concentrate and convenience. Then main objectives of UNIQLOââ¬â¢s marketing program are enhancing its brand image, In the target market and maintaining relationships with customersà through digital communication. Digital marketing communication is very useful which can attract the potential customers. For example, we are developing the online shopping system to our customers. It can attract the potential customers who are looking our website. Also it can build our brand image, increase our market share. In addition, we are planning to cooperate with local university, Sponsor some clothing to their student. Establish long term relationship with media channels. Target Customer UNIQLO slogan is ââ¬Å"MADE FOR ALLâ⬠their target market would be anyone and everyone, no matter what yours gender, ages. In UNIQLO, you can purchase what you need. However, they will not set their products prices too high as they want everybody can afford it. In Hong Kong, teenager and student are their main target customers because teenager and student are care more about their dressing than adult. Competitive Analysis (International competitors in Hong Kong) UNIQLO is the worldââ¬â¢s fourth largest casual wear brands, their ,main competitors are H&M, GAP and ZARA. These three companies also sell inexpensive causal wear and thief style is very similar. (What about Giordano, Bossini) GAP & ZARA are UNIQLO big competitor because they want to develop their business in Asia too. They want to infuse the Europe style to Asian. However, UNIQLO is a Japanese company, their products maybe have some Japanese style. In Asia, Asian like Europe style more than Japanese style. 50 it will affect their sales in Asia. In digital marketing, I find online shopping system only GAP website have, UNIQLO, H&M and ZARA havenââ¬â¢t online shopping systems. Also, GAP have the after sell service, it can help customer to reduce the risk of shoppingà online. Nowadays, customers like shopping online because they can know the news products and purchase them on the internet, it is more convenience than shopping in branches. ln Hong Kong, UNIQLO only have 22 branches, not everywhere can see UNIQLO stores, so online shopping system can really help UNIQLO to promote their products. However, UNIQLO has used other social application such as ââ¬ËLINEââ¬â¢ to interactive with. customers. For example, UNIQLO every week will send message in their fans page, they will ask some question, if follower answers their question correctly, they will give some discount to them. It seems more interesting because customers can interactive with UNIQLO. (Local Competitor) Recommendations Part B(Strategy) ESPN has become part of the American culture for more than forty years. This provision mummy Sports information is becoming integrative to the global phenomenon. In general. world-of-mouth marketing can be cleverly driven Into electronic marketing and social network marketing via the social media in the form of online communities and forums, blogs and social network. Such includes Facebook. Twitter and YouTube. Electronic marketing and social network marketing will be important for ESPN (Dijkmans. Kerhof & Beukeboom, 2014) to continue to keep their position in world culture and remain as one of the top choice of quality sports information provider among consumers. The social network marketing will continue to reach their target customers. ESPN must help her customers in engagement with ease to exchange her brand virally. The business branding of ESPN is to be extended onto Google+ aside Facebook and Twitter since this platform supports the best practice tactics in viral marketing. After all, these social media platforms are to be integrative with EXPN website via the Cell phone technology by the implementation of mobile apps with updates the call for action buttons site structure with search functions enhancement retrieve of comment posting on social platform in display on home site(and vice versa) Google analytic tools (Pan, 2014) in tracking the status of EXPN against her Competitors The implementation allows for provision of 1 visual content sharing of images and videos (for gasping of attention) 2 educational and insightful content to attract more serious people (parents and Young adults) 3 Provide frequent and consistent updates of content of new stories and sports- specific blog posts 4 Provide prominent sharing button of social media platforms for easing Customers in sharing the content ESPN needs to focus on her sport cultural customers especially in creating her evangelists by asking them to encourage their peers into using ESPN. In particular, the youth audiences would be highly influential to continue to appreciate the service of ESPN and help to pass that same appreciation down to their next generation as it has been a part of their culture. Her role as an advisory agency for her sports customers allows the advantages at two levels (Domegan, 2008). At commerce level, cross-selling is possible between ESPN and her other business partners and such saves the operation cost of her sports partners and the time cost of their Customers. At marketing level, her mission and vision in helping the SWOT Analysis SWOT Analysis is a useful technique for understanding the UNIQLO strengths and weaknesses, and for identifying the opportunities open and the threats of UNIQLO. Used in a business context, a SWOT Analysis helps UNIQLO carve a sustainable inche in its market 1. Strengths: -Products diversification -Great service attitude -Pricing First, UNIQLOââ¬â¢s products have many types such as formal suit, sportswear and casual wear, it can provide more choice for customers purchase in the same place. Second, shopping in UNlQLO can enjoy the best service. When the customers entered the stores, the staff will say ââ¬â¢Welcome to UNIQLOââ¬â¢ and show their smile face to customers to keep the impression better. Also they will solve all about products question to customers. I think this is better than other competitor. Third is UNIQLO products price, they offer discounted prices which increase footfall in store. Also, their price is cheaper than other casual wear shop, but their product quality will not decrease. 2. Weakness: -Employee flow too much -Canââ¬â¢t shopping online No membership (preferential) First, UNIQLO invest much money into training which increase the human resource cost. UNIQLO always have the employee outflow, it will waste their training and money. As UNIQLO hasnââ¬â¢t enough employees discount and welfare so they are difficulty to attract teenager join. Second. UNIQLO hasnââ¬â¢t online shop, they only have online website. Customer only In Hong Kong, the local competitor is Giordano which has 73 branches that more than UNIQLO 22 branches. So, Giordanoââ¬Ës market share is more than UNIQLO so much. Also, Giordano has perfect online shopping system. it attract more customer purchase Giordano product. This is the main differentà between UNIQLO and Giordano. As Giordano has these kinds of service, they can help customer purchase convenient. Giordanoââ¬â¢s advertisements do very well and enough that make them to be a well-known brand in Hong Kong. Product Analysis As teenager and student are UNIQLO target customers, their products need to be younger and colorful. Also, UNIQLO is always crossover with some famous designer and other brands such as +J Collection, SPRZ NY, Jeffrey Fulvimari and Disney. It will make UNIQLO products more special and limited. UNIQLO products are very diversification which has four main series products such as women, man, kids and baby. UNIQLO products can fulfill yours need because they have different product lines such as sportswear and casual wear. Their goal is everyone has the chance to come in UNIQLO to purchase. Corporate Social Responsibility UNIQLO not only a business company, they also is a social responsibility company. They have the concept is through clothing to bring the social have the good way development. UNIQLO sponsor some famous sports athlete such as NOVAK DJOKOVIC, Adam Scott, KEl NISHIKORI and SHINGO KUNIEDA. UNIQLO hope they can promote their brand to the world and attend more charity function. The aim is through the star effect to attract more people to care the poor countries. UNIQLO also has the clothing recycling program, they will send the old clothes to the disaster affected countries such as 2013 Nov Philippine typhoon disaster. They donate many recycle clothes to victims. Situation Market Analysis: Situation Analysis ESPN is the leading American cable television network of sports entertainments, entering its first year of operation in cell phone venture in 2003. its premium products were well received and niche marketing has been the key to develop brand and product awareness as well as grow the customer base. ESPN offers sophisticated cell phone with highly specialized content at sports information, serving the growing web industry. The entrance to the Western European markets in 2009 demonstrated the business design and its distinctive capabilities of ESPN as being a leading multinational sports entertainment company. ESPN is shown successful at marketing, capabilities such as understanding customer value, creating customer value, delivering customer value, capturing customer value, and sustaining customer value. Market Summary and Target Customers ESPN possesses good information about the sports entertainment and knows the specifics about the characteristics of a particular sports entertainment follower. This knowledge and the accumulated customer base of customers can be leveraged to better the product and service provision in addressing the needs of the target customers. The common attributes of the target markets of ESPM are as follows: Entertainment Speed Sportsmanship Excitement Culture SWOT Analysis A SWOT analysis evaluates an organization to assess the internal and external factors, Which in turns impacts on the market organization of the organization. The assessment is Critical in the development of goals and the implementation of strategies (Kotler & Keller, 2009). The following SWOT analysis captures the key strengths and weaknesses within the company. and describes the opportunities and threats facing ESPN.
Wednesday, October 23, 2019
Orphan Trains Essay
Throughout the generations America has transformed and evolved drastically to become the nation it is today. Many can argue that several things have happened in America that are what shaped it to the country it is today industrially, socially and economically. A man by the name of Charles brace had a dream of getting underprivileged children off the streets and gave them the tools and opportunities to live great normal lives. Between 1854- 1929 an estimated 200,000 American children, some orphaned or half-orphaned, others abandoned- but all in need of families- traveled west by rail as part of a ââ¬Å"placing outâ⬠program started by Charles, called the Childrenââ¬â¢s Aid Society. (Warren, 4) This dream exploded around the U. S into what is now known as The Orphan Train Movement; a movement that sparked opportunity and new life for underprivileged children. Early on in American History, children who were left by their families were usually left to be cared for by their relatives or neighbors. There were very few services at the time to help struggling families in need, or to even rescue children. It was in the late 1800ââ¬â¢s and even as late as the 1900ââ¬â¢s where laws advocating childrenââ¬â¢s rights were being enacted. The only places where children could be left at the time were Orphanages and most were extremely overcrowded and uncomfortable. Children were not given much time or attention or even food. Adoption was not yet universally popular at the time, and there were not many laws protecting the rights of children. Often times in a lower to middle class household a family relied on its children to work in order to make ends meet. For many families it was a struggle but manageable, however, for others it was just too much and this lead to many children being left on the streets of major cities, like New York and Manhattan. Charles Brace originally arrived in New York City in 1848 to study Theology but could not help but notice the overflow of abandoned children living on the streets. Brace had made a trip to Europe, where he saw first-hand how orphans were being taken by charitable organizations to areas where they were better off with families that would raise them as their own children. After this trip Charles decided to take that concept and start his own. By 1853 Charles Brace founded the Childrenââ¬â¢s Aid Society, which was derived from the same principles he witnessed in an Institute during his time in Germany. Charlesââ¬â¢ goal was to give children access to education as well as jobs who would not have had the opportunity otherwise. A quote from Charles Brace says ââ¬Å"The best of all Asylums for the outcast child is the farmersââ¬â¢ home. The great duty is to get these children of unhappy fortune utterly out of their surroundings and to send them away to kind Christian homes in the country. In 1854 Brace sent the first group of forty six children to Michigan. Within a week of arrival, they all had homes to live in. It was clear that his idea would be extremely promising. Pretty soon thousands of children were being placed out, from the streets, even from jail. Later, Charles derived a plan to be able to send kids where they could learn a skill, contribute to society, and (ideally) be a part of a family. This sparked a huge movement for the early stages of modern adoption. Charles Brace was the first to really come up with the idea of a ââ¬Å"relocation programâ⬠on a major scale. The ultimate goal for Charles Brace was for the children to have the opportunity to be transformed out in the country as opposed to the desperate living conditions they would face in the City. It may seem as though Charles Brace just stole an idea he once saw in Europe and later made a fortune of it here in America, however this is not the case. Brace put in a lot of his own effort before placing out children in masses. Charles truly cared for the well-being of every child. In the City, he sent out physicians and nurses to offer medical care and started a daycare center for mothers who had to work. Brace set up lodging houses for newsboys and set up schools to teach children trades or occupations to support themselves. He also made it possible for underprivileged children to receive free school lunches. (This now exists to today as free or reduced lunch, based on family income). A big contributing factor to the idea Brace came up with as far as â⬠placing out westâ⬠, was that he felt families with good hearts in small towns and on farms, would take the children in as their own, educate them, and also provide them with a religious upbringing. In return, these children would contribute their hard work and labor to the family which was expected from any child at that time. The only exception to this was extremely privileged children who were brought up from wealth. There are numerous positive outcomes that came from the orphan trains but also a few negative ones. Usually, groups of about thirty to forty children would travel together on the trains. When the orphan trains arrived to their designated towns, everyone in those towns would gather around for the ââ¬Å"viewingâ⬠. The most common way the children were viewed, were at churches or big buildings that included stages or a way to see the children from afar. This process was the most daunting and humiliating for the children. In the book We Rode the Orphan Trains by Andrea Warren she writes, ââ¬Å"As Hazelle Latimer, now deceased, who rode an orphan train to Texas in 1918, she remembered, ââ¬Å"We were lined up on the stage and all I could see was wall-to-wall people. They surrounded us, made us turn around, lift our skirts to see if our legs were straight, and open our mouths to show our teeth. A very humiliating dayâ⬠. Warren, 49) On the other hand there were several children who found loving new families, and were raised with comfort and support. ââ¬Å"For most of our history, until the twentieth century, the social worth of children was understood primarily in terms of economic rather than emotional valueâ⬠¦. From the earliest age when a child could hold a spinning card, she was likely engaged in household industry. By the age of twelve or so most children were treated as adult producersââ¬â¢Ã¢â¬â¢(Jalongo, 2010) It was not always easy for some, children would be separated from their brothers and sisters a lot of the time. There were several instances where children would grow up and later find their lost relatives after the sometimes, inevitable separation caused by the orphan trains. Even though the separation was wrenching, the majority of the children involved In the Orphan Train movement grew up to be well-rounded people and used the tools they learned growing up to carry on in their adulthood. Many cases of children being mistreated in their new homes, or treated as servants, could have been avoided. The Childrenââ¬â¢s Aid Society had agents whoââ¬â¢s duty was to make frequent checkups on the children in their homes but with poor documentation and increasing number of children it seemed to be a lost cause. The New York Foundling Hospital was second to the Childrenââ¬â¢s Aid Society in placing children. In these days, a hospital could mean more than just treating a bad wound or giving you medical attention. It could also mean receiving care other than medical. Sisters for Charity, lead by Sister Irene, were in charge of caring for the children left at the hospital. They set up cradles where children could be left and in many instances, infants and toddlers would be left with notes on them. Notes would say things such as ââ¬Å"Agustus, born October 16, 1879. Take good care of my darling. â⬠(Warren, 15) The sisters soon received countless children that were being dropped off by mothers or families who could not care for them. It was not long before they began to develop the same mindset as Charles Brace and only hope that the best situation for a child is to be living in a home with a family. Soon, the sisters were sending many of their small children out west to pre-assigned catholic homes. Soon after, another type of trend of the orphan trains began and was known as ââ¬Å"baby trainsâ⬠. They were of great interest to the public and people often would come in crowds to watch children be united with their new families. The orphan trains and the baby trains were very similar in how they overall operated as a whole however, there were a few key differences. The Sisters worked in conjunction with Priests throughout the Midwest and South in an effort to place these children in Catholic families. While the Childrenââ¬â¢s Aid Society requested that the children they place be given spiritual training (the choice of religion was left up to the ââ¬Å"adoptiveâ⬠family), the Foundling Hospitalââ¬â¢s placements were strictly to Catholic families. ââ¬Å"Probably the largest difference in how the Foundling Hospital placed their children is that the children were not sent out to be ââ¬Å"randomlyâ⬠adopted from a town hall or opera house, but were ââ¬Å"requestedâ⬠ahead of time by families who wanted a child. â⬠(Dipasquale) In a sense it was much more organized and civil the way the Sisters handled the infants. The Orphan Trains ended in 1930 for numerous reasons, the most affective of these are; a decreased need for farm labor, and the onset of the Great Depression. Even though these two organizations were very different in some aspects they were both primarily the key functions of the Orphan Train Movement. Without a doubt this movement was life-changing and unfortunately resides as a much unheard of occurrence in our history lessons in the present day. Several people now have extreme mixed reviews about the Orphan Trains and what its true motives were. Charles Brace was a man who sought to give opportunity to the lives of those which at the time were almost invisible to society or just a form of cheap labor. ââ¬Å"When a charitable organization takes action, it is out of a desire to help its clients, yet a determination of whether those actions represented a stride forward often occurs much later, when subsequent generations take the long view backâ⬠. (Jalongo ) The Orphan Trains were not of much use anymore after the start of the Great Depression. Social Service agencies had begun placing children in foster homes with the intention of restoring them back to their original families. Immigrants that were coming to America were making a much easier transition, and had new programs available to them that would help them get jobs and housing. Since the majority of the children of the Orphan Train Movement were from families of immigrants, this is a great indication of why the Orphan Trains were no longer in need. Today the Orphan Train Heritage Society of America exists and works to help spread the word about the orphan trains. A movement that is relatively unknown to our society today, could quite accurately be referred to as the same movement that was the beginning of foster care and modern adoption in America. It is estimated that about 2 million people in America today are descendants of an orphan train rider. Charles Brace was a simple man with a compelling idea to give opportunity to those in need. His steps were extreme and often times ridiculed, but he was also admired for his works and even recognized as the father of modern adoption. He wrote, ââ¬Ëââ¬Ëwhen a child of the streets stands before you in rags, with a tear-stained face, you cannot easily forget him. And yet, you are perplexed about what to do. The human soul is difficult to interfere with. You hesitate how far you should goââ¬â¢Ã¢â¬â¢.
Tuesday, October 22, 2019
Origin of the Egyptian Pyramids essays
Origin of the Egyptian Pyramids essays For centuries, the Egyptian Pyramids and the Sphinx have stood a silent testimony to a great and powerful civilization long since ground to dust. But behind the great walls of the Pyramids and this long lasting silence, mysteries are still unrevealed and the explanation of these mysteries is a set of theories based on observation and on the printed texts on the Pyramids walls. One great mystery was the one dealing with the building of the Pyramids and the Sphinx. In fact, there are two major theories (Pahl 1998) (Ashmawy 1995- 1997) explaining why the Pyramids were built. The first one states that the ancient Egyptian people built them as tombs for their great kings (Ashmawy 1995- 1997) (Cottrell 1956), and the other one is that they were built by other people more technologically advanced than us, whose purposes were much more important than building tombs for dead Kings (Bauval There is an ancient Egyptian proverb, that says: "Everything fears time, but time fears the Pyramids". They are the only Wonders of the ancient world to remain standing, which do not need to be described. Their enormous size made Herodotus the "Father of the ancient history", Napoleon, Alexander the Great, and many more important invaders to stand in awe overwhelmed by the greatest structures on earth. As for the roots of the word pyramid, they are unknown for it has no origin in any language on earth (Russel The first conventional and widely approved theory, says that the Pyramids were constructed by the Egyptian people 4500 years ago, and states that they are tombs for the dead kings. In fact, the Great Pyramid was constructed by the king Khufu to become his tomb when he dies. For instance, Pyramid building was a tradition to the old Egyptians before Khufu's age, which started as a small structure known as Mastaba (the Mastaba is an Arabic word meaning a bench), which was a small structure were the king and his per...
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