Procter And Gamble A Family Brand That Provides Everyday...

Procter and Gamble is a family brand that provides everyday use products for children and adults. Their target audience for this campaign was families but specifically, athletes and their mothers. PG wanted to moms to be synonymous with the 2004 Winter Olympic Games. The opportunity that they wanted to leverage was all the media coverage on the athletes themselves and their moms and the Winter Olympics hosted in Sochi, Russia. The programming that PG used was directed mostly at social networks/sites and television media. 101 days before Sochi they globally premiered the â€Å"Raising an Olympian† film series. This film series introduced the athletes to the world. To drive more views to their campaign, the launched a viral video â€Å"Pick Them Back Up† one month out from the Olympics. Lastly, in Sochi, PG hosted a Family Home that catered to both parents and only featured PG brands. This home was the center of all PG social media content. The objectives that PG wanted to focus on are: o Drive brand linkage in a way that supports the greater PG brand equity and spurs purchase preference ï‚ § This objective was an impact objective that had a timeframe and was also measurable. With this campaign they were able to drive brand linkage by 8%. Equity also increased during game time. o Make moms an inescapable and universally accepted part of the global Olympic conversation ï‚ § According to the PG project overview, when moms hit Sochi, the PG Family Home was their home away from home.Show MoreRelatedProctor and Gamble2710 Words   |  11 PagesProcter Gamble is an American global corporation based in Cincinnati, Ohio. It’s known as the world’s largest consumer goods company. PG is ranked 86 in the 2012 fortune 500 list with a revenue of $ 82.5 billion. As of 2008, PG is the 23rd largest US company by revenue and 14th largest by profit. PG India is a subsidiary of world’s largest consumer goods company Procter Gamble a nd the largest and fastest growing consumer goods companies in India. PG India, was established in 1964 andRead MoreSanitary Napkins Situational Analysis13655 Words   |  55 Pagesmaterials and inexpensive enough to throw away after use. Kimberly-Clark‘s Kotex appears to be the first of the early disposable pads to take off in the market. Several of the first disposable pad manufacturers were also man ufacturers of bandages, which could give an indication of what these products were like—eventually becoming the sanitary napkin that we know of today. Whereas before sanitary napkins were seen as expensive, highly exclusive products and menstruation a subject of taboo, today the feminineRead MorePG Marketing Mix7333 Words   |  30 PagesHistory: The  Procter amp; Gamble Company, also known as  Pamp;G,  is an American  multinational  consumer goods  company headquartered in  downtown Cincinnati, Ohio, USA. 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Unilever owns more than 400 brands but its 13 â€Å"billion-dollar brands† fall mostly into two categories: Food and Beverage, and Home and Personal Care. Unilever started its operation in Vietnam in 1995. Since then, Unilever Vietnam (UVN) has achieved a strong and rapid growth, andRead MoreExternal Analysis of Starbucks 1 Running Head: Starbucks9868 Words   |  40 Pages.............40 External Analysis of Starbucks 4 1.0.0. Executive Summary The Starbucks Corporation is the largest coffee chain in the United States and internationally. To better understand the coffee industry, the purpose of the paper will provide a detailed external analysis on Starbucks’ global operations. Included in the study will be an explanation on Starbucks’ initial founding history followed by its background as well as the purpose of the study. In addition, the paper gives a detailed

Product Proposal Template Free Essays

Product Proposal Template †¢ [Bulleted lists and bracketed text are descriptive, and should not appear in final documents. ] †¢ Assume your proposal will be one of many reviewed by potential investors. It should be accurate, concise, and self-contained. We will write a custom essay sample on Product Proposal Template or any similar topic only for you Order Now Don’t assume the reader is familiar with you or your product. †¢ The proposal should be well organized, clearly written, and flow smoothly from one item to the next. The style and information should be consistent, even if different people write different parts. †¢ Use graphics (charts, diagrams, etc) where they can be more effective than text (â€Å"a picture is worth a thousand words†). Do not use cutesy or unnecessary pictures. †¢ Include or attach tables or spreadsheets for lists and comparisons. Product Proposal for [Concept] Executive Summary †¢ Write the summary last, not first. †¢ Summarize all key ideas from the proposal in less than one page. †¢ Describe the product in the first paragraph. †¢ Do not use graphics, tables, etc. Overview 1 Introduction †¢ Describe the product, its key features and functionality. 2 Abbreviations and Definitions †¢ List and define all abbreviations and non-standard terms used. 3 Background Describe any background required to understand the product or its importance, including market or technology trends. Market Analysis 1 Needs Analysis †¢ Describe who needs the product, and why. †¢ For each market of interest, describe key characteristics, including size. †¢ Summarize the customer’s total cost. Include hardware unless you are assuming that your customers already own the necessary hardware. 2 Competitive Analysis †¢ Describe competing products, and their relative strengths ; weaknesses. †¢ Include or attach a table to summarize key characteristics. †¢ Use text (or subsections) for details not easily captured in the table. Feature or Characteristic |[Proposed Product] |Competitor(s) | | | |[#1] |[#2] |[#3] |[#4] | | | | | | | | Requirements 1 Actors ; Use Cases †¢ Describe the general categories of people who will use the product. †¢ Describe any external systems that will interact with the product. For each actor, describe why and how they interact with the product. †¢ For each actor, describe any special characteristics or backgrou nd. †¢ Include or attach a table to summarize which actors perform which use cases, especially if there is overlap. |Use Case |Actor(s) | | |[#1] |[#2] |[#3] |[#4] |[#5] | | | | | | | | Requirements †¢ Include or attach a table (or a full spreadsheet) to list and describe key requirements, such as: o hardware or software (platform dependencies) o performance o networking o concurrency o data storage o internationalization (multiple languages, currencies, time zones) o error handling ; security o testing ; documentation o installation Category |Requirement |Priorit|Phase |Cost | | | |y | | | | | | | | | | | | | | | 3 Deliverables List and describe items that must be completed in order to complete this product, such as: o hardware components o software components o packaging ; documentation o licenses, user names, passwords Design 1 User Interfaces †¢ Describe the user interface(s). †¢ Include or attach sketches or mockups of GUI screens where applicable. 2 UML Design D iagrams †¢ Describe the key data objects and relationships (data diagrams). †¢ Describe any complex interactions among actors and product components (interaction diagrams). †¢ Describe the logical and physical architecture (deployment diagrams). Include or attach diagrams where applicable. 3 Other †¢ Describe any other design issues, such as: o novel algorithms or data structures o significant challenges or risks o 3rd party components you will use (commercial, open source, etc) o potential patents Project Plan 1 Team and Organization †¢ Describe each member of your team and their roles and responsibilities. †¢ Describe any missing skills you will need to make this product successful. †¢ Describe how your team is organized. 2 Estimates ; Schedule †¢ Describe the expected project schedule. Include or attach applicable tables or planning diagrams, such as: o work breakdown schedules (WBS) o PERT/CPM networks, Gantt charts, etc. (if applicable) |Date |Own er |Action or Deliverable | | | | | | | | | Resource ; Budget Requirements †¢ List and describe any needed resources (equipment, facilities, services, etc). †¢ List all costs required to build and deploy the product, including: o Supporting hardware and software that must be purchased o Effort by developers, testers, writers, etc o Sales and marketing †¢ List expected revenue sources and projected revenue. †¢ Describe your expected profit margin. †¢ Include or attach applicable tables or spreadsheets. Category |Item |Count |Unit Cost |Total Cost | | | | | | | | | | | | | 4 Risks †¢ List and describe risks that could affect features, schedule, or cost. For each, estimate probability and impact, and describe possible responses. †¢ Include or attach applicable tables or spreadsheets. |Category |Risk |Prob |Impact |Response | | | | | | | | | | | | | References †¢ List citations for any published material (including books, articles, product documentation, and web pages) used when preparing the proposal, whether or not they are quoted or cited elsewhere in the proposal. How to cite Product Proposal Template, Papers

Trash Vortex free essay sample

Great Pacific Garbage Patch. â€Å"It’s in the middle of nowhere, and because we don’t see it†¦we pretend it doesn’t exist† The objective of this essay is to let people know about this issue, to make you understand why is necessary reduce the use of plastic. And the better way to let you realize how important is this topic, is telling you about The Great Pacific Garbage Patch. Something that people don’t know is that plastic can’t biodegrade while is in water, it â€Å"photo-degrade† converting plastic in smaller pieces, so plastic never stops existing it just turn into minute particles. So, if it doesn’t stops existing, where is all the plastic? It just becomes microscopic and may be eaten by tiny marine organisms, entering the food chain. The Great Pacific Garbage Patch is a gyre between Hawaii and California, also known as the Trash Vortex, is twice size of France, or size of Texas, which is six times the amount of plankton in the ocean made of plastic debris. We will write a custom essay sample on Trash Vortex or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Costumers of plastic don’t know about how dangerous can be the use of plastic irresponsibly. Every time we throw plastics away, no matter if it’s in a litter, or in streets, wind, air, and water are always carrying plastics and are going to end up at ocean. Plastics act as a â€Å"chemical sponge†, they can concentrate a lot of damaging pollutants, and so, any animal that eats that will also be taking toxic pollutants. Why do we care about this trash vortex? Because is killing millions of birds and marine mammals every year, who consume or get tangled in plastic debris. Environmentalist Charles Moore said, â€Å"We will be drowning in a plastic soup at the end† So, we need to start by stopping. The better way is saying no to plastic bags, and plastic bottles, do we really need to use plastic toys? By reducing, reusing and recycling we can make a change in our world. M-

Intel A Corporation essays

Intel A Corporation essays "A corporation is a business that, although owned by one or more investors, legally has the rights and duties of an individual. Corporations have the right to buy, sell, and own property. Corporations may make legal contracts, hire and fire workers, set prices, and be sued, fined, and taxed. A business must obtain a charter of incorporation from a state legislature or Congress to be legally recognized as a corporation."(Watson, p211) While corporations didn't exist until the mid to late 1800s, the idea of the corporation had existed since the early 1600s. It all started with English merchants who started trading companies to help fund the early colonies. If the colonies thrived, the stockholders reaped in the profit. (Watson, p211) A corporation is started when a sole proprietorship, a one-owner business, that is the most common form of business institution in the US, or a partnership, an association of two or more people in order to run a business, decides that they don't want to be personally responsible for any loss the company might have. (Watson, p211) Or they might decide that they want the company to "live on" after they die, that is for the business to have "unlimited life". Since neither of these goals can be reached with a sole proprietorship, or a partnership, the owner (or owners, as the case may be) decide that he (they) want to "convert" their business to a corporation. The owner(s) file a charter of incorporation from the government to be legally recognized as a corporation. (Boyd, March, 99) The owner(s) then sell shares of stock, documents representing ownership in the corporation, to investors. These investors buy and sell the stock to small investors, or stockholders. Since there is n o limit to the number of shareholders to a company, the investors vote (for every share you own you get one vote) on a board of directors. The board of directors are in charge of hiring the people responsible for the eve...

Biography of Sonia Delaunay, Modernist Designer

Biography of Sonia Delaunay, Modernist Designer Sonia Delaunay (born Sophia Stern; November 14, 1885 – December 5, 1979) was one of the pioneers of abstract art at the turn of the century. She is best known for her participation in the art movement of Simultaneity (also known as Orphism), which placed vibrant contrasting colors alongside one another in order to stimulate the feeling of movement in the eye. She was also a highly successful textile and clothing designer, making a living off of the colorful dress and fabric designs she produced in her Paris studio. Early Life Sonia Delaunay was born Sophia Stern in 1885 in Ukraine. (Though she lived there only briefly, Delaunay would cite the brilliant sunsets of Ukraine as the inspiration behind her colorful textiles.) By the age of five she had moved to Saint Petersburg to live with her wealthy uncle. She was eventually adopted by their family and became Sonia Terk. (Delaunay is sometimes referred to as Sonia Delaunay-Terk.) In St. Petersburg, Delaunay lived the life of a cultured aristocrat, learning German, English, and French and traveling often. Delaunay moved to Germany to attend art school, and then eventually went on to Paris, where she enrolled in lAcadà ©mie de la Palette. While in Paris, her gallerist Wilhelm Uhde agreed to marry her as a favor, so that she could avoid moving back to Russia. Though a marriage of convenience, her association with Uhde would prove instrumental. Delaunay exhibited her art for the first time at his gallery and through him met many important figures in the Parisian art scene, including Pablo Picasso, Georges Braque, and her future husband, Robert Delaunay. Sonia and Robert married in 1910, after Sonia and Uhde amicably divorced. Fascination with Color In 1911, Sonia and Robert Delaunays son was born. As a baby blanket, Sonia sewed a patchwork quilt of brilliant colors, reminiscent of the bright colors of folkloric Ukrainian textiles. This quilt is an early example of the Delaunays’ commitment to Simultaneity, a way of combining contrasting colors to create a sensation of movement in the eye. Both Sonia and Robert used it in their painting to evoke the fast pace of the new world, and it became instrumental to the appeal of Sonia’s home furnishings and fashions which she would later turn into a commercial business. Twice a week, in Paris, the Delaunays attended the Bal Bullier, a fashionable nightclub and ballroom. Though she would not dance, Sonia was inspired by the movement and action of dancing figures. At the turn of the century, the world was rapidly industrializing, and artists found figurative representation to be insufficient in describing the changes they were observing. For Robert and Sonia Delaunay, saturation of color was the way to depict the electric vibrations of modernity and the best way to describe the subjectivity of the self. Sonia Delauanay, Flamenco Dancer. 1916. Oil on canvas. Private collection. WikiArt / Public Domain Advances in the science of color theory had proved that perception was inconsistent among individual perceivers. The subjectivity of color, as well the realization that vision was a state of perpetual flux, was a reflection of the unstable world of political and social change in which the only thing man could verify was his individual experience. As an expression of her subjective self, as well as due to her fascination with juxtaposing color, Sonia made the first simultaneous dresses, much like the colorful patchwork quilts she made for her son, which she wore to the Bal Bullier. Soon she was making similar items of clothing for her husband and the various poets and artists close to the couple, including a vest for poet Louis Aragon. Spain and Portugal At the outbreak of World War I, Sonia and Robert were vacationing in Spain. They decided not to return to Paris, but instead to exile themselves to the Iberian Peninsula. They successfully settled into expat life, using the isolation to focus on their work. After the Russian Revolution in 1917, Sonia lost the income that she had been receiving from her aunt and uncle in St. Petersburg. Left with little means while living in Madrid, Sonia was forced to found a workshop which she named Casa Sonia (and later renamed to Boutique Simultanà ©e upon return to Paris). From Casa Sonia, she produced her increasingly popular textiles, dresses, and home goods. Through her connections with fellow Russian Sergei Diaghilev, she designed eye popping interiors for the Spanish aristocracy. Delaunay became popular at a moment in which fashion was significantly changing for young European women. The First World War demanded that women enter the workforce, and as a result, their attire had to change to accommodate their new tasks. After the war was over, it was difficult to convince these women to return to the more restrictive dress of the 1900s and 1910s. Figures like Delaunay (and, perhaps most famously, her contemporary Coco Chanel) designed for the New Woman, who was more interested in freedom of movement and expression. In this way, Delaunay’s designs, which focused on movement of the eye across their patterned surfaces, also encouraged movement of the body in their loose fits and billowing scarves, proving two-fold that Delaunay was a champion of this radically new and exciting lifestyle. (Not to mention that she was the primary breadwinner for her family, making Sonia an exemplar for New Womanhood.) An example of Delaunays beachwear. Luigi Diaz / Hulton Archives / Getty Images Collaborations Delaunay’s exuberance and interest in multimedia collaboration, as well as her creative and social friendships with artistic Parisian notables, were fruitful grounds for collaborations. In 1913, Delaunay illustrated the poem Prose du transsibà ©rien, written by the couple’s good friend, Surrealist poet Blaise Cendrars. This work, now in the collection of Britain’s Tate Modern, bridges the gap between poetry and the visual arts and uses Delaunay’s understanding of undulating form to illustrate the action of the poem. Her collaborative nature also led her to her design costumes for many stage productions, from Tristan Tzara’s play the Gas Heart to Sergei Diaghilev’s Ballets Russes. Delaunay’s output was defined by the fusion of creativity and production, where no element of her life was relegated to a single category. Her designs adorned the surfaces of her living space, covering the wall and furniture as wallpaper and upholstery. Even the doors in her apartment were decorated with poems scrawled by her many poet friends. An example of Delaunays painted work.   Getty Images Later Life and Legacy Sonia Delaunay’s contribution to French art and design was acknowledged by the French government in 1975 when she was named an officer of the Legion d’Honneur, the highest merit awarded to French civilians. She died in 1979 in Paris, thirty-eight years after her husbands death. Her effusiveness for art and color has had lasting appeal. She continues to be celebrated posthumously in retrospectives and group shows, independently and alongside the work of her husband Robert. Her legacy in the worlds of both art and fashion will not soon be forgotten. Sources Buck, R., ed. (1980). Sonia Delaunay: A Retrospective. Buffalo, NY: Albright-Knox Gallery.Cohen, A. (1975). Sonia Delaunay. New York: Abrams.Damase, J. (1991).Sonia Delaunay: Fashion and Fabrics. New York: Abrams.Morano, E. (1986). Sonia Delaunay: Art into Fashion. New York: George Braziller.

Assignment s Example | Topics and Well Written Essays - 500 words

S - Assignment Example Thus, it would be more convenient for the defendants and plaintiffs to attend the court hearing in either Greece or Cyprus. According to Lear, the doctrine of forum non conveniens is supposed to provide convenience to the parties above all else (1147). In Piper vs Reyno the fact that most of the evidence including the plane wreckage and witnesses could be found in Scotland or near Scotland was given as one of the grounds for granting forum non conveniens. Similarly, the plane wreckage is in Athens and since the flights took off from Cyprus, further evidence could be obtained from the ground crew there. Furthermore, some of the evidence is in Greek and Greek law will be applicable in some matters. In Piper vs Reyno, it was reasoned that an American jury will have a hard time understanding foreign laws. If the case is heard in the district court, Greek law would have to apply and it is in doubt if the jury would comprehend Greek law. In Piper vs Reyno, American courts were cautioned against adjudicating foreign matters as this would place unnecessary burden on the American court system. In the case, both the defendant and plaintiffs are foreign citizens therefore meaning the US has little public interest in deciding the matter. In this case, the plaintiffs favor the district court as here they would obtain ten times as much compensation and damages for the suit. However, in Piper vs Reyno it was ruled that plaintiff’s favored forum had little bearing on granting dismissal on grounds of forum non conveniens. If courts were to take plaintiffs choice of forums as weighty consideration then dismissal would be rare. Furthermore, in Yavuz vs 61 MM LTD it was help that claims do not have to be similar to those offered by the district courts for a foreign jurisdiction to be accessed as an adequate forum In addition, the change of forum would not change either party’s case as plaintiffs could still make claims of

The english housel development Article Example | Topics and Well Written Essays - 250 words

The english housel development - Article Example the beauty and design have to be concordant to each other in such a way that the scheme may explore the needful appearance of the concept in theory1. The relation between Hitchcock and Pugin is that Hitchcock is a critic of building design and he finds Pugin to follow such dimension in his work. The narratives of Pugin are very sensitive in terms of explaining the true sense of functionalism. Such narratives have proven as effective context of understanding design process of functionalism beauty in structures, it is significant to note that the Hitchcock address beholds instruments and the changing circumstances which have conveyed the eligibility of process designing. The criticism that has been put forward by Pugin in his address of functionalism as a process of design critic does not just enhance the limitations and shortcomings but it rather takes a constructive approach to discuss this area of design and aesthetics. On the other hand, Shaw has been critically acclaimed by Muthesius with the usage of sculpture examples in the address. This is fairly different from the approach of Hitchcock who takes a case study approach to solve such aspects2. Thus, it can be said that my personal viewpoint considers the assessment and critical claim of Hitchcock to Pugin’s desi gn is appropriate and worth it as mentioned, â€Å" It is proper to remark that the cluster of pinnacles at A are not carried up for mere ornament, pinnacle at the point of