Indian Market Essay Example for Free

Indian Market Essay This report deals with oral market of India especially the mouthwash sector. the various aspect of marketing and research and development of mouthwash product are discussed in detail. INTRODUCTION (COSMETIC MARKET) According to to a research RNCOS industrial research-The rising beauty concerns among both men and women are propelling the Indian cosmetics industry, which has witnessed a strong growth in the last few years. The country’s cosmetic sector has, in fact, emerged as one of the markets holding immense growth potential. New product launches catering to consumers’ growing requirements will fuel growth in the industry, for which the future outlook seems exceptionally bright. According to our latest research report, the Indian cosmetics market registered impressive sales worth INR 264. 1 Billion in 2011, and with rising purchasing power and growing fashion consciousness, the industry is estimated to expand at a CAGR of around 17% during 2011-2015. Their new research report, â€Å"Indian Cosmetic Sector Forecast to 2015†, sees that the Indian cosmetics industry holds promising growth prospects for both existing and new players. We have specifically studied the trends, pertaining to cosmetic products, among male and rural population which will help consultants, industry analysts, and vendors understand the direction in which the industry is moving. During the consumer behavior analysis, we observed that consumers are increasingly shifting towards ‘natural’ and ‘herbal’ cosmetic products as they are associated with bio-active ingredients and safe for human skin. In addition to this, we found that women are spending more on cosmetics as they are actively earning and spending money on grooming themselves. Besides, rural india is also showing its willingness to look attractive. We also studied the prospects of various segments, including hair care, skin care, oral care, fragrance and color cosmetics, and presented forecasts for them in our report. The study revealed that color cosmetics market is growing at a rapid rate in comparison to other segments. Our comprehensive study also provides a brief analysis of markets for Hair Beauty Salon, Spa and Cosmetics Surgery that are an important part of the Indian cosmetics industry. With a view to understanding the industry’s competitive landscape and presenting its balanced outlook to clients, we have included an overview of the activities of key players like Hindustan Unilever, Marico and L’Oreal in the report, which will prove decisive for clients. COSMETIC MARKET SALE-2011 Others 23% Hair Care 20% Make Up 20% Fragrance 10% Skin Care 27% 2|Page Hair Care Market About 20% of all cosmetic products sold are for the hair. Shampoos make up the vast majority of this market since almost everyone uses shampoo. Other significant market segments include conditioners, styling products, hair color, and relaxers. Skin Care Market The range of products that are offered for the skin care market are much more diverse than the hair care market. Skin care makes up about 27% of the total cosmetic industry and includes skin moisturizers, cleansers, facial products, anti-acne, and anti-aging products. Of all the cosmetics, skin care products can be some of the most expensive with 2 ounces of product routinely selling for gt;$200. Women do not mind spending big bucks to keep their skin looking young. Make-up Market The color cosmetic market represents about 15% of the cosmetic industry and includes anything from lipstick to nail polish. Included are hings like blush, eyeshadow, foundation, etc. The array of products is vast and the number of color variations are practically infinite. You can spend a lot of time as a cosmetic chemist working on new shades of familiar products. The market is highly segmented so there isn’t really one dominant player. Fine Fragrance This market segment has really taken a hit in the last few years but it still makes up about 10% of the cosmetic industry so some companies are still making money. This is the highest profit segment of the cosmetic industry but consumers are fickle. Only a few brands (like Chanel #5) can last for a long time. Fine fragrances come and go like fashion and companies have to continue to reformulate just to compete. Other The â€Å"other† category represents 23% of the cosmetic industry and is made up of things like toothpaste, deodorants, sunscreens, depilatories, and other personal care products not yet mentioned. Actually, many of these products could fall under one of the categories already mentioned but the industry likes to keep them separated whenever they do stories on the various markets. 3|Page ORAL CARE According to a report from RNCOS industry research solution-In India, oral care segment holds a substantial share in the overall cosmetic market. On back of increasing awareness about oral hygiene, improving income, and high advertising expenditure by players, the Indian oral care market has shown stupendous growth. According to our latest research report, tooth paste and tooth powders hold the majority share of the market, and this is expected to remain the major sub-segment in future. It is estimated that the Indian oral care market will register a strong CAGR of around 14% during 2011-2015. As per the report, â€Å"Indian Oral Care Market Forecast to 2015†, there exists an immense potential for tooth brush market in rural areas. During our study, we also observed that dental health camps and free dental checkups have raised awareness about dental infections and diseases, especially in suburban and rural parts. The Indian Oral Care market is derived by analyzing and studying its subsegments including: tooth paste, tooth powder, tooth brush, and mouth wash. Besides, our extensive study also discusses why the markets for tooth paste, tooth powder, tooth brush, and mouth wash are growing in India and in which direction they are likely to move in the coming years. It also forecasts the share of oral care segments in oral care market As per scribd. com,the oral care category has a market for about 5000crore for year 2011-12 . Key Players-Hindustan Unilever and Colgate Palmolive. 93 per cent of the households reported some expenditure on toothpaste in 2009-10. The penetration of toothpaste was 95 per cent in urban households and nearly 88 per cent in rural households. The penetration of toothbrushes is much lower than that of toothpaste. Possibly, the index finger is a substitute for the toothbrush in many households, or toothbrushes last for over a year.

Social Media from a Functionalist Perspective

Social Media from a Functionalist Perspective Introduction Late modern society is a network society (Castells, 1997). Devices such as smart phones are portable connect individuals in a complex system of interaction via emails, Facebook, Linkedin, Mumsnet, BlackBerry Messenger which support the functionalist vision. Social media sites are social platforms such as Twitter and Facebook that function for the purpose of enabling the interaction between millions of individuals whenever, wherever and about whatever given subject they wish to communicate. By the end of 2013 Facebook had 1.23 billion subscribers (Sedghi, 2014). This growth amounted to 170 million new subscribers in 2013 alone (Sedghi, 2014). The main use of Facebook is to maintain socially cohesive contact with friends and family which supports the functionalist vision of society (Ofcom, 2011).   It is argued by C. Wright Mills (1956) that society is manipulated into a social order by the one-directional rhetoric of the mass media. In contrast, social media sites are capable of bi- directional interaction with others which is socially cohesive and supports the functionalist vision of society. However, this is not always the case. This paper provides a critical evaluation of the function of social media sites firstly by providing an overview of functionalism and secondly by illustrating how social media both supports and contradicts the functionalist vision of society. Functionalism The positivist approach of structural functionalists involves analysing society from a macro-sociological perspective. They view society as a set of interrelated institutions which form a whole (Abercrombie et al., 2000:145). Such institutions include the family, education, politics, law, the media, organisations, economics and religion (Abercrombie et al., 2000:145). These form the agents of socialization which the shape behaviours that form a public consensus among which they do through constant institutional interaction (Durkheim, 1893:50). Durkheim focused on the consequences of social change between two eras; pre-modern [mechanical] society and industrial [organic] society (Durkheim, 1893).   Pre-modern agrarian society was cohesive, tied by kinship with a collective consciousness of norms, which were constantly reinforced through socialisation and interaction (Durkheim, 1893). The shift from the simplicity of the mechanical society to the complexities of organic society impac ted negatively on kinship and collective values as individuals undertook multiple forms of work in this new mode of production; capitalism (Durkheim, 1893). Durkheims (1893) analysis of organic society extends an analogy originally devised by Spencer (1820–1903) whereby he likens society to the human body insofar as both have interdependent parts that must function for survival (Coser, 1893 [1997]: xvi).   If any organ [institution] malfunctions, the body social [society] becomes unstable (Durkheim, 1893). As such, each organism [individual] has a specialist role within these institutions which it performs for the social good; not least because their own survival depends on it (Durkheim, 1893). Appropriating active social change is not advised because the institutions and the body social will be destabilised causing anomie (Durkheim, 1893). Anomie is a causal factor of social instability as a result of the inequalities in the division of labour as a result of some organisms outperforming others (Durkheim, 1893). This differentiation exacerbated the stratification that formed hierarchies in the new industrial workforce which pola rised rich and poor (Durkheim, 1893). Social Dysfunction In a modern context, anomie also descended on the British inner cities for similar reasons in August 2011 when the dysfunction of the political, legal and educational institutions failed to meet the needs of the body social (Durkheim, 1893). Merton argues that institutional dysfunction which can be the unintentional consequences of latent functions (Merton, 1968:105). In contrast, adaptations to society by institutions are manifest functions which are deliberately applied (Merton, 1968:105). The manifest functions involved (Merton, 1968: 105). As Merton asserts, such functions are targeted towards individuals in diverse statuses, subgroups the larger social system and culture systems such as limiting opportunities to education through welfare reforms for British working class youths (Merton, 1968:106). The response by disaffected youths was the riots that ensued across the UK in 2011 which was orchestrated using the free service BlackBerry Messenger [BBM] (Lewis et al., 2012). BBM is a free service in which one message can be disseminated to hundreds of recipients instantly who then forward the message to the hundreds more (Lewis et al., 2012). The social cohesion resulting from BBM extended to a temporary truce between otherwise rival gangs which is a positive function of interaction (Lewis et al., 2012). The riots came to an abrupt end when BlackBerry disconnected the service thus illustrating how solidarity depends on interaction (Lewis et al., 2012). Twitter was also accused of inciting the riots but it was later proven that the 2.5 million riot-related tweets showed solidarity against the rioters whilst also recruiting individuals to help with the clean-up process which serve the functionalist vision of society (BBC News 2011: [Online]). Similarly, the anomie in Egypt and Tuni sia was corrected by implementing the overthrow of their relative dictators which was mobilised via Facebook (Bouteflika, 2011). The Social System It is also argued that crime is necessary, inevitable and functional because it elicits the solidarity of the law-abiding public whose anger culminates in the public shaming and punishment of the offender (Durkheim, 1893). Crime therefore serves to redefine the moral boundaries which supports the functionalist vision of society (Durkheim, 1893).   Unlike the riots, social stability occurs when all of the component parts are fully functioning producing a system of equilibrium (Parsons, 1951which is contingent upon the strength or weaknesses of the interactive relationships between the institutions (Parsons, 1951: [1999: 84). In this context, Parsons (1951) claims that actors are goal-achieving and have alternate ways of achieving goals such as through education which is universal and equal (1951:130). In contrast, Merton argues that society sets the cultural goals but fails to provide the institutional means to achieve them (1938:100). While Durkheims functionalist vision is positivist in its assumptions that organisms are homogenous, Talcott Parsons theory of The Social System recognised that society comprised of a plurality of individual actors interacting with each other (1951 [1991]: 3). Parsons (1951) argued that the social system is contingent upon a set of four prerequisites which include: adaptation in times of social change due to one of the institutions malfunctioning; goals involves achieving certain goals in society; integration is the reliance that actors will identify with their social group; and latency involves maintaining the foundations of the social system such as through solid family socialisation.   Mumsnet This would never be tolerated by the UKs top parenting site Mumsnet which is an interactive forum run by parents for parents (Mumsnet, 2015: [Online]). Mumsnet offers advice to parents on pregnancy, education, money, and work (Mumsnet, 2015: [Online]). Within these discourses advice ranging from breastfeeding to university education is all designed to educate and optimise how parents raise their utmost for their children (Mumsnet, 2015 [Online]).   In this context, Mumsnet clearly supports the functional vision of society as it interacts with most of the institutional organs of the body social most all of the institutions (Mumsnet, 2015). According to Maxwell and Aggleton, (2013:139) Mumsnet contains symbolic and ritualistic undercurrents that allow the class disparities to surface. For example, Mumsnet has a strict netiquette whereby husbands and children are identified within the posts by individuals as DH [dear husband] DS [dear son] and DD [dear daughter] which denotes ritual whilst imposing middle class values on working class families.   Parsons argues that the primary problems and strains centre on the role of the wife and mother †¦ The easy solution is for her to be completely excluded from the occupational system by confining herself to the role of housewife (1951:128).   However, Mumsnet mothers consider themselves professional mothers who can juggle their work-life balance with ease (2013:139). For example, class disparities are evident in an exchange on Mumsnet between several mothers on children watching TV. For example, We cant all be Mother Earth I wouldnt listen to some of the militant mums on here Being pregnant is no reason to be lazy parent to your toddler How judgey some people can be about a little TV At least the child isnt strapped in a buggy with a packet of crisps and a bottle of coke Nowt wrong with crisps and a bottle of coke Exactly, as long as theyre organic (Maxwell and Aggleton, 2013:138) Such class differentiations are glaringly evident on Mumsnet who sell themselves as professional mothers who are well versed in child rearing (Maxwell and Agglegate, 2013). While functionalists overlook class in their macrosociological analysis, Mumsnet is class led and intimidating it is a site for those mothers who do not fear militant mothers or those labelled as Mother Earth (Maxwell and Agglegate, 2013:139). While in principle the mother and homemaker serves the functionalist vision of society, through rituals and cultural practices, the fact that many Mumsnet mothers are working or unmarried will contradict this vision as being negative to children (Maxwell and Aggleton, 2013). The collective consciousness that perform rituals and totemic symbolisation provides a cauldron of collective effervescence for the religious (Durkheim, 1915: 469). Religion which is the most socially cohesive element of the institutions collective life awakens religious thought (Durkheim, 1915: 469). (Coser, 1915: xx). Evidence of such effervescence surrounds Christmas, weddings Bar Mitzvahs and funerals is displayed on social media sites because religion is an eminently collective thing (Durkheim, 1954: 47). Death is also a ritual and a commodity as people flock to mourn the departed; this collective mourning is replicated via social media (Durkheim, 1954; Bell, 1992). Durkheim argued that all societies were divided by the sacred and the profane; the sacred are the totemic objects that are reserved for religious rituals which are emblematic of the clan or tribe, community or society; this is the case across the globe as all primitive religions adopt   the sacred/profane dichotomy (Durkheim 1915: xx). Sacred totems evoke emotional attachment whereas the profane represents everyday objects that are used routinely (such as social media devices) (Durkheim, 1915: xx). However, such totems are only sacred because individuals deemed them as such (Durkheim, 1915). To this end, Durkheim dismisses the centrality of a God in religion; it is the society itself that is God (19). It could be argued that the online community also worships itself as social media sites are central to society (Preston, 2011: [Online]). For example, in the previous week to the time of writing, the Facebook page Jesus Daily received 26.6m Likes and 3.2m interactions (Facebook, 2015: [Online]). Similarly, In a Facebook post by a Jesuit priest supporting the Supreme Court decision to legalise gay marriage Rev. James Martin asserted that: No issue brings out so much hatred from so many Catholics as homosexuality. Even after over 25 years as a Jesuit, the level of hatred around homosexuality is †¦ unbelievable to me, especially when I think of all of the wonderful LGBT friends I have (cited in Gibson, 2015: [Online]). The Reverends message went viral receiving 18,000 posts,140,000 shares and 400,000 likes on Facebook (Gibson, 2015:[Online]).However, Pope Benedict warned Catholics that human interaction in physical terms was crucial (Preston, 2011: [Online]). Similarly, a Presbyterian reverend urged individuals to experience the physical sensation of water in Baptism [and] hold hands in a service of worship (Preston, 2011: [Online]). This illustrates how religion is mediated in terms of a system of culturally structured and shared symbols (Parsons, 1979:6). Durkheim argues that forbidden, beliefs and practises assists the solidarity to one moral community called a church (Durkheim, 1995:44).   A Church is not simply a priestly brotherhood; it is a moral community (Durkheim, 1995: xxii-xxxii). The anomaly lies in the founder of Jesus Daily,   Aaron Tabor who is actually doctor and finds time to update Jesus Daily with Biblical texts (Preston, 2011: [Online]; Drescher, 2011 ). Similarly, the retw eeting of Pope Francis tweets comes second only to Barak Obama (1954: 47). This is evidence of a shift towards maintaining a less secular online identity which supports the functionalist vision of society for its cohesive qualities.   In contrast however, radical religiosity contradicts the functionalist vision. ISIS uses YouTube to showcase its killing; Twitter to increase its presence and Facebook to radicalise and recruit young British Muslims from a distance because criminals are often the result of instinctive, irresistible feelings that they often spread to the innocent object (Durkheim, 1893:47; Engel, 2015). While Twitter is constantly deleting ISIS accounts, ISIS is more intelligent than terrorists of the past which most definitely contradicts the functionalist vision (Engel, 2015). Conclusion In conclusion it is evident following a critical evaluation of the debates above that social media on the whole supports the functionalist view of society in maintaining to high degree the social stability of the body social. It is evident that rituals are performed constantly and values are reinforced where needed. However, other sites are more philanthropic and patronising of their working class subscribers which contradicts the functionalist vision. Social media has been beneficial to parts of the Arab world by overthrowing oppressive dictators while the social action of British youths served to redraw the moral boundaries.   ISIS contradicts the functionalist vision in its aim to eradicated Christians from Iraq and Syria. Nevertheless, the social cohesion of interacting with family and friends while the rituals that religious beliefs behold do support the functionalist vision of society. Word Count: 2,190 Bibliography BBC News (2012) Social media talks about rioting constructive, BBC News [Online] Available:  http://www.bbc.co.uk/news/mobile/uk-14657456  (Accessed 16th September 2015) Bell, C. M. (1992). Ritual theory, ritual practice. New York: Oxford University Press. Bouteflika, A. (2011) Twitter, Facebook and YouTubes role in Arab Spring, Social Capital [Online] Available:  https://socialcapital.wordpress.com/2011/01/26/twitter-facebook-and-youtubes-role-in-tunisia-uprising/  (Accessed 16th September 2015) Castells, M. (1999) An introduction to the information age in Mackay, H. OSullivan, T. (eds) The Media Reader: Continuity and Transformation (pp. 398-410). London: Sage Coser, L. (1984) Introduction in Durkheim, E. (1893) Division of Labour in Society (pp. ix-xxv), New York: Free Press Drescher, E. (2011) Five Social Media Trends That Are Reshaping Religion, Religion Dispatches [Online] Available  http://religiondispatches.org/five-social-media-trends-that-are-reshaping-religion/  (Accessed 16th September 2015) Durkheim, E. (1893) Division of Labour in Society, New York: Free Press Durkheim, E. (1995 [1912]) The Elementary Forms of Religious Life. [Translated and with an Introduction by Karen E. Fields.] New York: Free Press Engel, K. (2015) ISIS has mastered a crucial recruiting tactic no terrorist group has ever conquered Business Insider Gibson, D. (2015) A Catholic priests viral Facebook post on gay marriage, and what it means, Religion News Service [Online] Available:  http://davidgibson.religionnews.com/2015/06/29/a-catholic-priests-viral-facebook-post-on-gay-marriage-and-what-it-means/#sthash.G2wzRgMO.dpuf  (Accessed 16th September 2015) Maxwell Aggleton (2013) Privilege, Agency and Affect: Understanding the Production and Effects of Action, Basingstoke: Palgrave MacMillan Lewis, P. (2012) Reading the Riots, London: Guardian LSE Merton, R.K. (1938) Social Structure and Anomie, American Sociological Review, 3(5): 672-682. Merton R.K. (1968) Social Theory and Social Structure, New York: Free Press Mumsnet (2015) Home Page Mumsnet [Online] Available:  http://www.mumsnet.com/  (Accessed 17th September 2015) Parsons, T. (1951) The Social System, New York: Free Press Parsons, T. (1961) Theories of Society: Foundations of Modern Sociological Theory. New York: Free Press Parsons, T. (2001[1979]) The Structure of Social Action And Contemporary Debates Preston, J. (2011) Facebook Page for Jesus, With Highly Active Fans, New York Times [Online] Available:  http://www.nytimes.com/2011/09/05/technology/jesus-daily-on-facebook-nurtures-highly-active-fans.html?_r=0  (Accessed 15th September 2015) Sedghi, A. (2014) Facebook: 10 years of social networking, in numbers, The Guardian [Online] Available:  http://www.theguardian.com/news/datablog/2014/feb/04/facebook-in-numbers-statistics  (Accessed 27th September 2015) Weber, M. (1930 [1904–5]) The Protestant Ethic and the Spirit of Capitalism, Oxford, Blackwell. Wright Mills, C. (1956). The Power Elite. Oxford Press

Beowulf and Grendel: The Hall Heorot Is Attacked By Grendel :: Beowulf Epic Poem Poems Essays

Beowulf and Grendel: The Hall Heorot Is Attacked By Grendel Beowulf is one of the greatest surviving epic poems. It was composed by Germanic people more than twelve hundred years ago. Although it is written in Old English, it deals with the Scandinavian forebears of the Anglo-Saxons, the Danes and the Geats. This epic poem concerns itself with Christianity, internal and external evils, and the warriors defeating monsters. The first passage of this story basically describes the building of Heorot. Hrothgar, decides to build a Valhalla-type of sanctuary for his warriors that he names "Heorot", or the Hall of the Hart (deer hall). This is in the first main passage of the story of Beowulf and this is the first place we find the theme of internal versus external evil. The passage implies that internal evil will ultimately destroy the hall, rather than being attacked by monsters: "The hall stood tall, high and wide-gabled: it would wait fierce flames of vengeful fire: the time was not yet at hand for sword-hate between son-in-law and father-in-law to awaken after murderous rage. "(Norton 28) This foreshadows the internal evil that will destroy the Danes. Another theme in this story is the theme of men versus monsters. This theme comes to light when Grendel is described: "The creature of evil, grim and fierce, was quickly ready, savage and cruel, and seized from their rest thirty thanes".(Norton 28) Heorot is a drinking hall, where warriors gather for parties and to get drunk. Heorot is a creation of civilization made by Hrothgar, for men to gather as a meeting place and a place to sleep. Hrothgar builds the biggest hall ever made. Grendel then attacks the hall for twelve winters straight, destroying more and more men every night with no remorse, and the men are afraid to sleep in the hall, thinking that maybe Grendel will eat them. Grendel is a ruthless caniball: "I think that if he may accomplish it, unafraid he will feed on the folk of the Geats in the war-hall as he has often done on the flower of men."(Norton 32-33) Grendel is a savage, and he ruthlessly eats his victims. The Hall Heorot is a drinking hall, and most of the warriors stand no chance against Grendel. They are drunk and are not able to attack Grendel.

Writing Style of Notes to a Native Son Essay -- James Baldwin

Thoughts of a Man Life is a great tapestry of events and emotions that one feels and/or experiences on a daily basis. No day plays out the same way and no two people experience the same things. Certainly one can say that life is jumpy, if not completely unpredictable. In order to explain life or the things that go on in life, one must be able to communicate on not only a narrative level, but also an analytical level. Any great writer must possess the skill to fully and completely portray a feeling or idea. James Baldwin, an African-American writer born in Harlem in 1924, fully possessed this special ability. Baldwin is considered to be one of the best essayists of the twentieth century and wrote during a time of great racial injustice. One of his greatest assets was his uncanny ability to intertwine narrative and analysis throughout the course of his essays. In his famous essay, â€Å"Notes of a Native Son†, or â€Å"Notes† for short, Baldwin shows some of his best w ork in this style of writing. In â€Å"Notes,† Baldwin performs a masterful job of weaving analytical thought into specific events from his life or the public life around him. This style allows the reader to better understand the thoughts of a very intelligent, educated, and opinionated man who lived during a very difficult time in American history. At first glance, â€Å"Notes† may seem to be a simple story about Baldwin’s father and the strained relationships that Baldwin and his siblings had with their father. But at a closer look, the essay serves a deeper purpose than initially expected, which can be seen in an analysis of Baldwin’s writing style. Baldwin uses a writing style that moves from story to analysis in order to paint a very specif... ...eeded the guidance that sometimes only a father can give. This is an interesting idea and this tying up of loose ends is a powerful example of how Baldwin constructed and framed his essays. His style went from a specific example to a general feeling of some deeper meaning than the story or example alone could portray. The transitions from narrative to analysis that he used were logical and flowed well. As a reader, it was difficult to actually pick out the change without carefully reading and analyzing the essay as one reads it. This style, which really is more like a gift, paints a very vivid picture for the reader and places Baldwin among the best essayists of the twentieth century. Works Cited Baldwin, James. â€Å"Notes of a Native Son.† 1955. James Baldwin: Collected Essays. Ed. Toni Morrison. New York, New York, Library of America, 1998. 63-84.

Reproductive and Therapeutic Cloning Essays -- Technology Science Gene

Reproductive and Therapeutic Cloning New areas of science often raise questions about safety. Reflecting back on the past medical technologies invented, people have always opposed it but often benefit from it later on in life. The use of in-vitro fertilization, for instance, was once a controversial issue. Some people worried that society could discriminate against humans produced as a result of IVF and humans could spread diseases. Furthermore, its usefulness cannot be predicted because it is just a research tool, and so on. Today, those worries and concerns have not manifested, but instead have brought joy and happiness to families. The people born through IVF process are as happy and equal as any other average child. It is the same with cloning technology. Upon all that we have gained from past medical technology, a majority of people have failed to see that new medical breakthrough will become as beneficial as the past ones if it is allowed to be researched. Cloning is a controversial issue because it is a new area of science and people are once again worried that, this technology will become a dangerous weapon to the society. Cloning is the creating of a genetically identical copy of an original plant or animal by using biological materials such as DNA segment (e.g. a gene or other region). According to Wilmut, The copies produced through cloning have identical genetic makeup and are known as clones. Many organisms in nature reproduce by cloning (asexually). Scientists use cloning techniques in the laboratory to create copies of cells or organisms with value traits. Their work aims to find practical applications for cloning that will produce advances in medicine, biological research, and industry.... ...ld pass a similar law and allow at least research, if not experimentation. Anxieties people have about cloning are similar to concerns about past medical technologies. This is also true about technologies in general, for instance people questioned the importance and abilities of computers, etc. Some new areas of science in the past brought up apprehensions, these technologies turned out to be beneficial to mankind. Cloning technology is now a new area of science and people are concerned about the safety and morals behind it. This system could become as stable as past medical technologies only if research is allowed. If laws are pass (with some restrictions) it could ensure that research is carried out without interfering with the principles of nature, ensures that everyone has equal access to the technology, and also used in serious cases not for pleasure.

Dental X-ray Tech

Everything was set; I placed the film In the mannequins' mouth, positioned the mannequins head, positioned the x-ray beam, and then pushed the button. All of a sudden, all the electricity went out! Oh my Lord, what did I do! I broke the machine, I thought to myself. Just then another student shouted â€Å"Look, the lights in the city are all going out†. We were having a major blackout in New York City. What a lucky break for me, I thought. So with a sigh of relief, we all quickly gathered our belongings to leave the bulging for security purposes, and into the night we went.My classmate and I owed to stay together, until we both reached home Dental X-Ray Techniques safely, and being two female teenagers at 17 years old, we were both as frightened as little rabbits. That night was one of the longest and scariest nights of our lives; we only had $3. 00 dollars between the two of us and at that time a 35 cent token each. With all the chaos of looting; price hiking of the cabs; and flashers coming out of Bryant Park, we were truly thankful and grateful for making it home safely.School was delayed for about a week, but I did manage to complete and pass my test and resume my studies. Graduation Day came in October of 1977. We were all dressed In starched white uniforms, white stockings, white shoes, and white nursing caps looking very professional. My family and I were very proud when I receive my certificate of Proficiency (exhale: 1). About one week after graduation, I went on a job interview and landed my first dental Job at 1 Hanson Place, Brooklyn New York in the dental field of Orthodontics. Dry.Robert Fisher was a very well known Orthodontist in New York, and he loved teaching all the ladies in the office all they should know about the field. Although we all rotated between his two offices, one In Brooklyn, and another In Manhattan and had other duties as assigned, In his particular offices, one of my mall responsibly was to take and develop all types of x-rays on each patient. This was due to the excellent grades I received in school that Dry. Fisher viewed. The x-rays consisting of: 1. A full mouth of Periodical x-rays 2. A Pandora x-ray 4. A Wrist-plate x-ray 5.An Causal x-ray 6. Four Bite-wing x-rays A full-mouth series of Periodical's consist of: Eighteen small film x-rays, strategically place in the mouth one at a time, to capture al thirty-two teeth in a persons' mouth. This x-ray is primarily used to diagnose abnormalities involving the roots and bone. If there are missing teeth you still have to capture the anatomy of the spacing. All cavities on the crowns of the teeth or roots of the teeth will show up for the doctor to view. This is what is known as an intra-oral dental x-ray, because the film is placed inside the mouth.A Pandora x-ray: A Pandora x-ray is an x-ray that captures a persons' complete upper and lower teeth; jaw-line; eye-socket's; and face-plate of the person. The film is place in a large assets off large x -ray machine. The patient is then positioned to bite on a grooved bite stick that is attached to the machine. Temple stabilizers are closed at the temples of Dental X-Ray Techniques the head and the chin is lifted slightly upward and resting on a chin-rest. This cassette is made to revolve around the patient's head, while the patient is in a non- moving standing position.This is what is known as an extra-oral dental x-ray, because the film is positioned outside of the mouth. Spectrograph x-ray: A Spectrograph is an x-ray that captures a patients' entire skull. This is also an extra- oral x-ray, and it shows the profile of the patient and how far the teeth and Jaw-line is protruding. It helps the doctor assess which way to align the patients' teeth and Jaw. Hand-wrist-plate x-ray: This is an x-ray that is taken on children only to allow the doctor to see the growth pattern in a child.It helps the doctor to see if the children's teeth are growing normally or not, and how fast or slow a child is growing. In relations to their teeth, it allows the doctor to know ahead of time what treatment of movement to the teeth loud be needed to help the child. This x-ray also determines the real age of the child. An Clausal x-ray: An Clausal x-ray is a large x-ray that shows how wide or how narrow the palate of a person's mouth is, and the full arch of the upper (maxillary) and lower (mandible) teeth.Bite-wing x-rays: Bite-wing x-rays are four small x-rays, taken in the posterior (back teeth) part of the mouth, that show the crown of the teeth; the gum-line; and cavities on the crowns and in between the teeth. These x-rays also help to show the early stages of periodontal disease. When I first entered the Veteran's Administration in 1988, infection control for dental radiology was one of the most important standard we had to know. Even though we did have an assigned X-ray Technician, we as Dental Assistants also had to know all about dental x-ray techniques, since there are s o many aspects to know about taking dental x-ray.But the important immediate basic (exhibit: 2) We were taught in the Veterans Administration that before bringing a patient into the x-ray room you have to be sure that the room is clean and disinfected on all surfaces that are touched by anyone. The Assistants should wash their hands before putting on gloves because gloves must be worn at all times. Then, surfaces such as; the control panels; biting apparatus; exposure switch; counters; the tube of the machine; and any handles that are touched should be covered with a special plastic barrier tape that is easily peeled off once you are finished.But this tape should be placed in view of the patient, so they can see and know that the coverings are fresh and clean. After, the Assistant should wash their hands again, because some gloves contain powder inside them. Before any dental x-rays are taken ask the patient to please remove all earrings; tongue piercing; face piercing; hair pins; a nd sometimes even necklaces, so that these things do not interfere with the reading of the x-rays. The Assistant can start by letting the patient know that it's okay if they gag and that they will take things very slow to make them comfortable.So if the Assistant does encounter a gagger there are different methods that can be used to tried and alleviate the gagging such as: putting a little oral topical anesthesia on the tongue and palate; sometimes telling he patient to lift one leg slightly off the floor and holding it there, (with this method it gets the patient to concentrate on the lifting instead of what's being done in the mouth), and even asking the patient to take a deep breath and holding it sometimes help.Using Petitioned film is also tried at times since this film is very small and generally used on children. Since periodical x-rays are the ones taken most often, it is better to take this particular x-ray by using a film holder for paralleling called the â€Å"Rain ICPà ¢â‚¬ , this holder takes the guesswork out of site angling. Then by centering the x-ray beam over the film, you will prevent cutting off any vital anatomy, which is called, â€Å"cone cutting†. Always develop a sequence when exposing your film so that no area is missed or overlooked.Starting with the anterior (front) teeth first is the easiest area for the patient to tolerate, then work your way to the back. This helps the patient to gag less, and allows the Assistant to achieve getting as many of the eighteen x-rays as possible. There will be times when a patient Just does not want to have an x-ray because they fear the radiation (exhibit: 3). Try to have patience and explain to the patient that the doses of radiation are very small compared to the benefits of diagnosing any problem.But when you can take the x-rays the Assistant should factor in all the safety measures for themselves, and the patient. By using a Thyroid Collar on the patient, thyroid exposure is reduced by fifty percent while a lead apron reduces Next, only the Assistant and the patient are allowed in the x-ray room during exposure. Then, the Assistant must stand in a safe place, preferably at least six feet away behind a barrier and not in direct contact to the beam. If you cannot stand six feet away, then stand outside of the room.No Assistant should ever hold the films in the patient's mouth, like they use to do in the days of old, and never hold the beam or tube head to stabilize it during exposure. There are many organ in a persons' body that are radiotherapist and these organs are: the reproductive organs; the thyroid glands; a fetus; female breast; your skin; the lens of your eyes; and blood forming organs. Damage to these organs can result in a person getting cancer; inherited mutations; birth defects; cataracts; and leukemia. A way in which we were taught to reduce radiation exposure to patients is by using the â€Å"A.L. A. R. A. † concept, which stands for â€Å"As Low As Reasonably Achievable†. This means that every reasonable step to reduce radiation exposure too person will be used. The Assistant should always use protective wear when handling radiography and touching patients such as: gloves; surgical masks; protective eye wear; and a protective gown in case the Assistant do encounter a gagger. If the patient is still a little frightened, let them know that the Doctor cannot give a lull exam without the x-rays, and if that doesn't work, let the Doctor speak to the patient.Never x-ray any woman if you see or suspect her being pregnant. When cleaning up the x-ray room after use, the Assistant must remember to remove all the plastic barrier tape; dispose of the gloves and dispose any other supplies used, in the proper waste containers. The room must be cleaned and disinfected, even on surfaces that were not covered; turn off the x-ray machine and place the tube in a resting position, which is usually against the wall. Hang the lead apro n up, and aka sure it is not folded, because folding the apron damages the lead inside.Never re-drape the room with the plastic for the next patient, because the next Assistant won't know whether it is clean or not, and neither will the patient. Keep an accurate check on all your x-ray developing solutions and always follow the manufacturer's instructions, whether you have a manual developer or an automatic developer. As a Dental Assistant, I have taken x-rays on patients for approximately thirty years. I have taught many of my co-workers in the Veterans Administration how to SE the newest digital x-ray machines in the clinic, and I am knowledgeable in processing x-rays as well as mounting them (exhibit: 4).My knowledge of policies and procedures come from my ability to research and review available records and locate required documents through our â€Å"Decentralized Hospital Computer Programming† system. In dental the basic standards of policies and procedures are: wearing lead aprons; technicians wearing their radiation badges; exercising quality control; monitoring exposure levels (ALARM); knowing and extending patient privacy information; Health Insurance Portability and Accountability Act; and excellent customer service.

Legal and Political Aspects of the Business

Pick an administrative deputation of whatever the Federal or a fix government. Find where the current and proposed economy changes for that theatrical argon located on the internet. (i.e. the Federal Register or the State Administrative Agency website.) Regulations.gov is a effective place to begin your research. Pick one and only(a) proposed normal change currently on a lower floor consideration (if you find one which has already closed out, but interests you, you privy expend that, instead) and keep the following regarding it1. State the administrative government agency which controls the principle. Explain why this agency and your proposed statute interests you ( concisely). Will this proposed regulation strike you or the business in which you are working? If so, how? Submit a reproduction of the proposed regulation along with your responses to these five questions. The proposed regulation can be submitted as either a separate Word put down (. medico) or Adobe f ile (.pdf). This kernel you will submit two attachments to the week 2 Dropbox (1) a Word doc with the questions and your answers and (2) a copy of the proposed regulation you cod for this assignment.The administrative agency I get is the Social Security Administration and the proposed regulation is Amendments to Regulations Regarding Withdrawal of Applications and Voluntary Suspension of Benefits.I selected this agency because as most of us muddle with it and some way or the separate everyone in the family will affected by the proposed regularizes of it. Coming to this principle ,it is so provoke that how can they limit the period of applying and fetching their rights away.2. Describe the proposal/change.Basic every(prenominal)y workers harbour the right to choose when to apply for of age(predicate) age benefits.So depending on the time they apply the number of benefits will be decrease or increased accordingly. According to this proposed regulation they are limiting t he time for the separation of old age benefits applications. They only throw in only one withdrawal for animation and also limit the voluntary severance benefits.And they say that by doing these changes to the current policies they can avoid the misuse of them.3.Write the public stimulant which you would submit to this proposal. If the proposed regulation deadline has already passed, write the comment you would have submitted. Explain briefly what you wish to accomplish with your comment.I am not favor of this proposed rule because my uncle who is intimately to retire in hardly a(prenominal) old age when he is 62 and wanted to protract to apply for old age benefits at 70.This is because it will increase the benefits.At present he is good and planning to work few more years after reticent so that he can give care of his sister who is suffering from cancer.By this proposed rule he has to apply for the benefits within 12 month period after he retires which makes him out of m oney when he real is in need of it.Old age mess dont have any one to take care of them and they all expect more benefits and they know when they do need the benefits.If they think that are they proposing this rule to not make it misuse or abuse they should find out the helping of people who are suffering from it.